Rouse Analytics added five new rental company participants to its Rental Metrics Benchmark Service this month, and now provides rate and utilization benchmarking services to 52 equipment rental companies in the United States.
Rouse Analytics, in cooperation with the American Rental Association, launched its benchmark reporting service in January 2011 with initial participants United Rentals, Hertz Equipment Rental Corp., H&E Equipment Services, NES Rentals and Neff Corp. During the past three years, Rouse Analytics added 47 rental companies including Ahern Rentals, Sunstate Equipment, BlueLine Rental, 27 Caterpillar dealers and 17 independent rental companies and heavy equipment dealers.
“We long believed that rental companies needed a way to measure performance on rental rates and key operating metrics, and we’re proud to have collaborated with the ARA Rental Market Metrics standard that is utilized in our Rental Metrics Benchmark Service,” said Gary McArdle, executive vice president and chief operating officer, Rouse Services. “The rapid growth of our Rental Metrics Benchmark Service demonstrates how valuable this information is to rental companies, and we’re looking forward to additional growth here in the U.S. and internationally.”
Through its Rental Metrics Benchmark Service, Rouse Analytics collects invoice level transaction data and nightly fleet snapshots from participating rental companies and reports industry benchmarks for rental rates, physical utilization, dollar utilization, fleet age and other key performance metrics at a local market level. Participating rental companies receive a summary level comparison of their rental rates and other key performance metrics to local market benchmarks every month at no charge and then have the option to purchase more detailed reporting.
Rouse Analytics will be exhibiting at ARA’s Rental Show in New Orleans in Booth 5155.
Current participants in the service include: United Rentals, HERC, BlueLine Rental, H&E Equipment Services, Ahern Rentals, NES Rentals, Neff Rental, Sustate Equipment Co., Rental One, All-Star Rents, Puckett Rents, MacAllister Rentals, Quinn Co., Holt of California, Blanchard Machinery, Yancey Brothers, Wagner Equipment Cresco Rentals, Patten Cat, Ransome Cat, NC Machinery, Foley Inc., Warren Cat, J.A. Riggs Tractor Co., One Source Equipment Rental, Holt Cat, Carter Machinery, Hugg & Hall, Area Equipment Rental, Ring Power, Ohio Cat, Johnson Machinery, Excavator Rental Services, Fabick Cat, Western States Equipment Co., PDQ Rentals, Alban Cat, Carolina Cat, Aerial Access Equipment, Empire Cat, Thompson Tractor, Butler Rentals & Sales, Capital Rentals, Tejas Equipment, Ecco Equipment, Cowin Equipment, Equipco South, Cleveland Brothers, Louisiana Machinery Co., Titan Machinery, Bramco and Noble Iron.
For a more complete explanation of how the benchmarking system functions, check out: http://rermag.com/business-info-analysis/rouse-asset-services-offers-rental-metrics-benchmark-service
