Sims Crane, leading Florida crane and equipment rental provider, has named Bruce Holley branch manager in Ocala, Fla. Holley worked for Sims for more than a decade earlier in his career. He will oversee sales, operations and customer relationships for the North Central Florida region.

Holley brings more than 30 years of utility and crane industry experience to his new job. Most recently he was general manager for a major utility company in Indiana.

“Bruce boasts more than three decades of industry experience specializing in public utilities,” said Dean Sims II, Sims Crane’s vice president of marketing. “We are thrilled to have him back on the Sims team as our work in this sector continues to grow. We expect his extensive experience to be a tremendous asset for Sims Crane in the rapidly growing Ocala market.”

Holley said he is happy to return to Florida. “I am pleased to be in Florida and proud to be working for Sims again,” said Holley. “Sims is where I got my start in the crane industry. I think very highly of the company and their focus on professionalism and safety.”

Based in Tampa, Fla., Sims Crane & Equipment is No. 28 on the RER 100.