The Propane Education & Research Council has launched a new logo and brand identity for propane: PROPANE Clean American Energy. The logo, anchored by an image of an American bald eagle, highlights propane as an increasingly American-made alternative fuel at a time when U.S. propane production from natural gas liquids is at record levels, the council said.

According to PERC president and CEO Roy Willis, the change also emphasizes recent investments by the propane industry in new technologies, including propane-powered vehicles, school buses, mowers, irrigation engines and other equipment.

The new logo and tagline will be used in all PERC-produced materials and will be made available free of charge to propane providers and OEM partners, such as Roush CleanTech, Exmark and Kohler. The new logo will also replace the previous mark used by thousands of propane retailers nationwide on signs, delivery vehicles, equipment websites, and literature.

“We hope PROPANE Clean American Energy will increase consideration of propane as a clean, affordable, and American-made alternative to conventional fuels among fleets, commercial landscapers, contractors, producers, and homeowners,” said Willis. “Increasing domestic demand for propane in the U.S. will ultimately lead to cleaner air and increased use of our nation’s own energy resources, rather than relying on foreign oil.”