Neff Corp. has promoted Westley Parks to the position of chief operating officer effective immediately. Parks will be responsible for overseeing day-to-day field operations and ensuring companywide alignment of strategies to enhance marketplace execution and service delivery to the company’s customers.

Most recently Parks was regional vice president of the Atlantic region, serving in that position for 17 years. Parks was responsible for overseeing operations of 18 branches in four states and the District of Columbia. He had a successful track region of regional growth and performance.

“Mr. Parks will play a key role in positioning Neff Corporation for continued marketplace success,” said Graham Hood, Neff CEO. “A 20-year Neff veteran with 30 years of rental industry experience, he brings a diverse set of leadership skills, extensive operations expertise and a successful track record that we will leverage across various business units within the company.”

Neff Rental, based in Miami, is No. 12 on the RER 100.