Komatsu America Corp. has formed a new business unit Komatsu Northeast and will assume Komatsu’s trade territory for the state of New Jersey effective immediately. This includes sales and rental, parts service and customer support activities for all Komatsu construction, mining and utility equipment. Previously the territory was served and supported by Binder Machinery Co.
“This investment, in addition to our ownership positions at Midlantic Machinery, and Edward Ehrbar, reflect Komatsu America’s commitment to excellence in the Northeast region of the U.S.,” said Rod Schrader, CEO of Komatsu America. “I know with the extra support, and the team we have in place, we can deliver unrivaled products, services and solutions that exceed customer expectations.”
The new unit will support Komatsu’s long-term strategic plans to grow and strengthen the distribution channel by getting closer to the customer, the company said. Komatsu also intends to represent a variety of complementary product lines in this market to fully leverage future growth.
All employees, facilities and customer support infrastructure from Binder Machinery will be retained, the company said. Midlantic Machinery president Ben Norris will serve as president of Komatsu NE. His leadership team will be a blend of Midlantic Machinery, Edward Ehrbar and former Binder Machinery personnel. No other transaction terms were disclosed.