After celebrating its best year ever in North America, JCB hosted 200 construction equipment dealer sales personnel from the United States and Canada at a sales event called “Power Up!” The event provided an opportunity for dealer sales personnel to spend time in the field with JCB’s product experts learning about new products available for 2015.

The program began with a global overview of JCB including a special presentation focused on the North American construction equipment market and JCB’s growth plans. Following presentations, attendees toured JCB’s Savannah-based North American headquarters and manufacturing facility, where the addition of the 3CX backhoe loader production line showcased the investment JCB has made in North America. Guests spent the balance of their time in the field getting hands-on time with the equipment.

“This event is a great opportunity to share JCB’s future goals and emphasize how vital our dealer network and sales personnel are to helping us achieve those goals,” said Dallas Reeves, JCB’s vice president of CE Sales. “Additionally, sales personnel receive hands-on time with our product experts and equipment, arming them with the knowledge necessary to help customers select the best machines for their business and applications.”

On the training site were examples of the full lineup of 300 products JCB manufactures along with some of its newest offerings, including the Savannah-built backhoe loader, new generation compact excavators including the 85Z and 100C and 525-60 compact telehandler.