Heavy equipment and crane distributor Hoffman Equipment Co. has promoted several staffers. Erik Seikel was named sales manager, New Jersey operations, responsible for sales and rental activities at the company’s New Jersey branches. Seikel has covered Middlesex, Monmouth and Mercer counties in New Jersey for more than 15 years for Hoffman. Seikel has been responsible for JCB, Doosan and other lines.

Hoffman also promoted Mike Anderson to vice president and general manager of New York operations. Anderson will be responsible for overseeing all company activities at Hoffman’s New York branches. For more than 11 years, Anderson has been overseeing domestic sales and marketing efforts for all of Hoffman’s locations.

Hoffman Equipment also hired Matt Jensen as senior sales representative for New Jersey. Jensen will be responsible for sales and rentals of JCB, Doosan, Atlas Copco, Terex, Grove and Manitowoc equipment in Middlesex, Monmouth, Ocean and Mercer counties. Jensen previously worked as senior sales representative for another heavy equipment dealer in the construction industry.

Hoffman also hired Mike Andrews as outside sales representative. Andrews will be selling the full lines of JCB, Doosan, Atlas Copco, Terex, Grove and Manitowoc equipment throughout northern New Jersey in Bergen, Passaic and Sussex, as well as Case equipment in Rockland County, N.Y.   

Hoffman Equipment is based in Piscataway, N.J.