Genie has announced it will sell, service and provide parts and warranty support for select Terex Construction and Terex Crane products under its new North American Direct 2 Rental initiative to allow rental customers easier access to Terex products. Customers can help reduce their total cost of ownership on select construction and crane equipment by taking advantage of the initiative.

Genie will offer the support to three of the most popular Terex products in the rental channel through the D2R initiative: the Terex TLB840 backhoe loader, the Terex BT 3870 and BT4792 boom trucks. Terex and Genie will add additional products to the D2R initiative in the future.

“Because of our strong ties to the rental channel, we are leveraging our experience to offer a few of our most sought-after Terex products to our rental customers,” said Kim Williams, Terex Aerial Work Platforms cross-selling manager. “We are creating a new pathway for our rental customers to have easier access to Terex products while simultaneously benefitting from Genie’s strengths: our people and our service offerings.”

Genie based in Redmond, Wash.