More than 2,500 people attended the grand opening of Franklin Equipment’s new 65,000-square-foot superstore rental center. Franklin’s new branch uses technology, such as interactive displays demonstrating GPS precision farming equipment. In front of the dealership, new equipment is shown in the style of a car dealership with prices displayed on window stickers. The superstore sits on 13 acres of land in a high-visibility location.

“The magnitude of what we’re doing is a huge step for the company,” said Tony Repeta, general manager of Franklin Equipment. “This dealership has a fresh design that allows us to enhance our customers’ experience. We are working to completely change the equipment, rental and buying experience. It’s easy to find anything you need with the new floor plan.”

Franklin Equipment also has branches in Dublin and Newcomerstown, Ohio.