Case Construction Equipment has named Michel Marchand vice president for North America, replacing Scott Harris who has taken a similar role at Case IH. Marchand, who previously worked as regional sales director for Canada, will now oversee all Case Construction operations in North America.

“[Marchand] has both comprehensive knowledge of the construction equipment business and a passion for the Case brand,” said Leandro Lecheta, chief operating officer – NAFTA, CNH Industrial. “Throughout his career, Michel has consistently developed strong partnerships with our dealers in order to maximize growth and seize all the opportunities that the market has to offer.”

“The Case Construction brand is strong throughout North America, and we have a real opportunity now with the advances made across the breadth of our product lines and the development of our dealer network, to make an even greater impact for our customers and compete in new ways across all markets,” said Marchand.

Marchand joined Case as a business manager in 2009 and took on the role of regional sales director in 2011.