BlueLine Rental Acquires Alabama’s JustRuss Rental

Sept. 16, 2014
BlueLine Rental, formerly known as Volvo Rents, has acquired JustRuss Rental Inc., a full-service equipment rental company with three locations in Alabama.

BlueLine Rental, formerly known as Volvo Rents, has acquired JustRuss Rental Inc., a full-service equipment rental company with three locations in Alabama. Terms of the transaction were not disclosed.

BlueLine was acquired in January 2014 by Platinum Equity. The BlueLine Rental brand identity was launched in February following the transition to new ownership.

“JustRuss is a great strategic fit for BlueLine and will expand our reach into an important part of the country,” said BlueLine Rental CEO Phil Hobson. “JustRuss has a well-earned reputation for quality service and we look forward to continuing to deliver on the high standards the company’s customers have come to expect.”

JustRuss has facilities in Calera, Gadsden and Auburn, Ala.

Louis Samson, partner at Platimum Equity said the company is delivering on its pledge to help BlueLine execute its growth strategy and maximize its potential.

“We will continue exploring ways to expand the company’s footprint in key markets and grow both organically and through additional add-on activity,” Samson said.

BlueLine Rental serves customers in construction, oil and gas, industrial manufacturing, infrastructure, power and metals and minerals. The company has more than 130 locations. Based in Shippensburg, Pa., BlueLine Rental is No. 5 on the RER 100.