Australian equipment rental company Force Corp. named executive management team member Chris Goddard chief executive of the company. Goddard, who joined the company after merging his rental business, General Rentals, with Force Corp. in December 2005, has spent the past two years as head of Business Development and Marketing.

Goddard succeeds Charlie Caltabiano, who will continue as an executive director. Force Corp. co-owner Drew Semken said Goddard had proven himself through his leadership of the company’s business development efforts.

Goddard also served as president of the Elevating Work Platform Association from 1998 to 2002. Prior to starting General Rentals, Goddard served Genie Industries in management positions in Australia for six years.

Force Corp. is one of Australia’s leading aerial rental companies and has 12 locations in the country.