At the recent ARA The Rental Show, the keynote speaker was Billy Beane, general manager of the Oakland Athletics and subject of the book and movie Moneyball: The Art of Winning an Unfair Game.  Beane's presentation resonated with me, a story of David vs. Goliath; a small market, low payroll team competing against the titans in the form of the New York Yankees and other teams of superior means. Beane says he had limited money for players and he had to make sure every dollar counted. ...

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