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The Rental Show– New Orleans, LA
February 6-8, 2012
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Travels with Fred and Other Topics
Fred Jaegle was part of RER for about 15 years, first as sales rep, then sales manager and for 10 years as publisher. He cared deeply about the rental...
Don't Be The Biggest Loser
Criminal minds are often determined minds, and the minds of equipment thieves are no different. Those who steal equipment for a living or even as a hobby...
Power Is Money
If money is power, then shouldn't the converse idea power is money also hold true? Well, lucky for the rental industry when it comes to generator rentals...
Freshen Up
Takeuchi's updated Web site, launched in December, is filled with easy-to-access technical information for the conscientious customer. It also serves...
The Three C's Bring Efficiency to Bobcat
Bobcat has equipped its dealers with a new global parts, service and labor information system built by a company called Enigma. But Enigma's ability to...
Survivors
The people of Gulfport are accustomed to hurricanes. There was Betty in 1972, Elena in 1985, Georges in 1998. And for those old enough to remember, there...
Sources Are Everywhere
Mike ArnessCEOClearview FinancialEphrata, Wash. RER: How would you describe the current environment in rental in terms of availability of capital? Arness:...
Work with the Channel Partner
Dave ChristifulliVice PresidentSales and Product Support Wacker Corp.Menomenee Falls, Wis. RER: What changes have you seen in relationships between manufacturers...
Mirror, Mirror On The Wall
Rental store owners and managers tend to be a rugged breed. Let's face it, the equipment rental business is a business of dirt, grease and diesel. Your...
Rental Appreciation
Today equipment rentals are a major channel-to-market in North America for many types of construction equipment. In 1991, when I conducted the first study...
Return on Customer
The recent RER Keys to Profitability survey (June 2005) shows that most rental operators feel dollar utilization followed by time utilization are the...
It Still Comes Down to People
I've received many comments from readers who enjoyed the coverage in our November issue of NationsRent's activities in support of its own employees and...
The Software Will Tell You
Dan KaplanCEODaniel KaplanAssociations Morristown, N.J. RER: It's obviously going to be a big year in equipment rental. Any particular thoughts about...
Fewer Bells and Whistles
RER: How will China and Chinese construction products affect the United States rental market? Johnson: Having been in the material handling business,...
Customer Service Impact
While the equipment rental industry is enjoying an upswing, the past few years have been tough. Customers are more sophisticated than ever and consider...
50 Years Strong
To celebrate the 50th anniversary of The Rental Show in February, the American Rental Association is pulling out the stops with activities like Dancing...
Build On Your Strengths
When the consolidation wave hit the rental market in the late 1990s, many people predicted the demise of the regional rental company, and indeed, national...
No Plane Ticket Required
Ever thought about attending a rental tradeshow wearing pajamas? With the introduction of the virtual tradeshow, that's now a possibility. The California...
After the Storm
After the dust and debris have settled from devastating natural disasters, such as the recent hurricanes in the Gulf Coast region, cleanup must begin....
Beneath the Rubble
Communication Power One of the biggest casualties of Hurricane Katrina was the electrical system all over the Gulf Coast where millions of people lost...
Consolidation Round 2: The Age of Realism
As we head into 2006 during a strong business cycle, talk of a new round of rental industry consolidation is in the air. There was talk recently of a...
Split Decision
The RER Innovative Product Award was established in 2003 to honor excellence in new product development in the equipment rental industry. The award showcases...
Commitment to Rebuilding
Much has been reported on in the national media about how slowly relief agencies responded to Hurricane Katrina. However, NationsRent had loaded up a...
After the Flood
On the weekend before Hurricane Katrina hit, long before the Federal Emergency Management Agency acknowledged the potential gravity of the storm that...
Surging Back in Slidell
With Hurricane Katrina approaching full-speed ahead, Ralph Kastner, president and owner of Slidell, La.-based Tuff Equipment Rentals, knew he had to do...
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