Rental Equipment Register

The Keys to Profitability 

Jun 1, 2005, By Brandey Chewning Smith, RER

If everyone agreed on the key to profitability for an equipment rental company, there would be no failed start-ups, no Chapter 11 filings and no disappointments...

The Big Get Bigger and So Do The Small 

Jun 1, 2005, Michael Roth mroth@primediabusiness.com

We've been saying all along that consolidation is not over and if you take a look at our Industry News section this month, you'll see what I mean. The...

Speeding Up The Process 

Jun 1, 2005, By Michael Roth, RER

The management team of Bil-Jax Inc., the Archbold, Ohio-based manufacturer of scaffolding, trailers, bleachers and aerial work platforms, acquired the company from its German parent company in December 2003. Since that time, Bil-Jax has gone through significant change. RER sat down with president and CEO Jeff Ott at the recent ConExpo show in Las Vegas to discuss its new direction....

Happy Hunting 

Jun 1, 2005, By Erin Chapman, RER

Monster and CareerBuilder job search Web sites may work just fine for the average worker. But for those looking for employment in the construction and...

Quality Beyond Quantity 

May 1, 2005, Michael Roth mroth@primediabusiness.com

As always, in preparing the RER 100, our staff spoke to leading executives from most of the major rental companies in North America. We spoke with them...

Turn Up The Volume 

May 1, 2005, By Erin Chapman, RER

Milwaukee Electric Tool's new interactive Web site, www.v28power.com, is a comprehensive teaching tool that shows visitors the new V28 Lithium Ion power...

Managing Life Cycle 

May 1, 2005, By Jack Shea

It has been five years since the anticipation of Y2K led hundreds of rental companies to upgrade or replace their computer systems. Now, many of these...

RER 100 Rebound 

May 1, 2005, By Michael Roth, RER Additional reporting by Brandey Chewning Smith and Erin Chapman, RER

People expected '04 to improve, but not like this. With an RER 100 increase totaling $1.09 billion, a 12.2-percent year-over-year hike, the RER 100 and...

A Day in the Life 

Apr 12, 2005, By Erin Chapman, RER

To get a feel for the rental salesperson's day-to-day life, I took a short trip to Midwest Aerials & Equipment's St. Louis branch to spend a typical day about the town with a salesperson. Joe Alonzo, director of sales, and Linda Weber, sales manager, let me tag along with them for a day on the job. ...

Rebranded Relaunched 

Apr 1, 2005, By Brandey Chewning Smith, RER

Changes are rampant for RSC Equipment Rental this spring. The company recently announced its name change from Rental Service Corp. to RSC Equipment Rental...

Don't Forget the Forerunners 

Apr 1, 2005

Dear RER: I read with great interest your article entitled that appeared in the February issue of RER Magazine. Your choice of Jeff Putman as the No....

We Want the World and We Want It Now 

Apr 1, 2005, Michael Roth mroth@primediabusiness.com

We want the world and we want it now. Fans of the rock group The Doors might know that line, and those who were around in the '60s might remember Jim...

Face of Rental 

Apr 1, 2005, By Brandey Chewning Smith and Erin Chapman, RER

The salesperson is an invaluable part of the rental team and looking at the long laundry list of tasks he or she performs in a given day, it's easy to...

Exceeding Expectations 

Mar 1, 2005, Michael Roth mroth@primediabusiness.com

Last month's Rental Show, sponsored by the American Rental Association, was a strong show, reflecting once again a revitalized optimistic industry. Almost...

Analyze This 

Mar 1, 2005, By Phoebe Harrison

Whether you operate a fleet of rental equipment that includes everything from lifts to backhoes, or you own a commercial mowing operation with attendant...

Woman of Many Hats 

Mar 1, 2005, By Michael Roth, RER

Lynne Woodworth became CEO of Stone Construction Equipment in August 2004. While she may be new to the CEO’s seat, she is a veteran of nearly a quarter century with Stone and has seen dramatic changes at Stone, in manufacturing and in rental. RER sat down with her at the ARA show to hear her thoughts. RER: You've been with Stone a long time. Did you ever expect to become CEO? How did your career evolve? Woodworth: I've been with Stone Construction Equipment...

Access Rush 

Mar 1, 2005, By Brandey Chewning Smith, RER

Thanks to the Will Ferrell, Luke Wilson, Vince Vaughn comedy Old School, the trend these days is starting your own fraternity. Anyone can do it and you...

The Golden Age of Leadership 

Feb 1, 2005, Michael Roth mroth@primediabusiness.com

Leadership is important in the rental industry just like it is in any business. Yes, it all comes down to the people who interact with customers on a...

Fast Fact 

Feb 1, 2005

The first part of the year is a busy season for trade shows, including World of Concrete, AED, The Rental Show, and ConExpo/ConAgg. According to the latest...

Rental Lessons Lived and Learned 

Feb 1, 2005, By Gary Stansberry

At Hageman, Stansberry & Associates, our primary business is selling rental companies. When selling a business, you have to know everything about it:...

Impact 

Feb 1, 2005, By Michael Roth, RER

In a way, this article is unfair. There are so many factors that go into a successful rental organization, and so many people play essential roles. Is...

Fleet Market 

Feb 1, 2005, By Erin Chapman, RER

Kicked off in March 2003 under ADI, FleetTrade.com now stands on its own to connect equipment buyers to sellers in an easy-to-navigate online auction...

Back to Double-Digit Rental Growth 

Feb 1, 2005, By Frank Manfredi

Construction equipment rentals are rebounding this year after four years of anemic results. We estimate that the industry grew in 2004 in the low double-digits...

RER Industry Survey: The Readers Speak 

Feb 1, 2005, By Michael Roth, RER

Many rental people have expressed great enthusiasm about global positioning systems. Those that have adopted them on their equipment are particularly...

Outlook 2005 

Feb 1, 2005

encouraged by quality How to manage in an up cycle? How to determine fleet expenditures? Why rental is vital for distributors. What's driving the used...

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