Rental Equipment Register

Customer Service Impact 

Jan 1, 2006, By Barry Himmel

While the equipment rental industry is enjoying an upswing, the past few years have been tough. Customers are more sophisticated than ever and consider...

50 Years Strong 

Jan 1, 2006, By Erin Whitehead, RER

To celebrate the 50th anniversary of The Rental Show in February, the American Rental Association is pulling out the stops with activities like Dancing...

Build On Your Strengths 

Jan 1, 2006, Michael Roth michael.roth@penton.com

When the consolidation wave hit the rental market in the late 1990s, many people predicted the demise of the regional rental company, and indeed, national...

No Plane Ticket Required 

Jan 1, 2006, By Erin Whitehead, RER

Ever thought about attending a rental tradeshow wearing pajamas? With the introduction of the virtual tradeshow, that's now a possibility. The California...

After the Storm 

Jan 1, 2006, By John Shields

After the dust and debris have settled from devastating natural disasters, such as the recent hurricanes in the Gulf Coast region, cleanup must begin....

Beneath the Rubble 

Dec 1, 2005, By Michael Roth, RER

Communication Power One of the biggest casualties of Hurricane Katrina was the electrical system all over the Gulf Coast where millions of people lost...

Consolidation Round 2: The Age of Realism 

Dec 1, 2005, Michael Roth mroth@primediabusiness.com

As we head into 2006 during a strong business cycle, talk of a new round of rental industry consolidation is in the air. There was talk recently of a...

Split Decision 

Dec 1, 2005, By Brandey Chewning Smith, RER

The RER Innovative Product Award was established in 2003 to honor excellence in new product development in the equipment rental industry. The award showcases...

Move Over Yellow Pages 

Nov 1, 2005, By Erin Chapman Whitehead, RER

Watch out Yellow Pages, here comes the Internet. As more and more search engines and online resources become available, sites like www.rentalsite.com...

Commitment to Rebuilding 

Nov 1, 2005, Michael Roth mroth@primediabusiness.com

Much has been reported on in the national media about how slowly relief agencies responded to Hurricane Katrina. However, NationsRent had loaded up a...

After the Flood 

Nov 1, 2005, by Michael Roth, RER

On the weekend before Hurricane Katrina hit, long before the Federal Emergency Management Agency acknowledged the potential gravity of the storm that...

Surging Back in Slidell 

Nov 1, 2005, By Brandey Chewning Smith, RER

With Hurricane Katrina approaching full-speed ahead, Ralph Kastner, president and owner of Slidell, La.-based Tuff Equipment Rentals, knew he had to do...

OK Computer? 

Oct 1, 2005, By Michael Roth, RER

Historically, the rental industry has been slow to adopt new information technology. It still tends to lag behind the general business marketplace in...

Lessen Disasters by Planning in Advance 

Oct 1, 2005, Michael Roth mroth@primediabusiness.com

I'm sure all of you were deeply affected, as I was, by the incredible devastation Hurricane Katrina wreaked on the Gulf Coast area, followed by Hurricane...

A Necessity, Not an Option 

Sep 1, 2005, Michael Roth mroth@primediabusiness.com

What does it feel like to start a new job? Perhaps it feels exciting, a sense of possibility as one embarks on a new opportunity that might bring economic...

Training Day 

Sep 1, 2005, By Erin Chapman, RER

A new employee walks in the door full of potential, full of promise, and excited to take on new challenges. If a rental center doesn't have a set training...

Rev It Up 

Sep 1, 2005, By Chris Crawford, RER

Kawasaki Engines and Power Products introduces a new, simple Web site, www.kawpowr.com, featuring point-and-click resources about its engines and full...

Making One Thing Perfectly Clear 

Aug 1, 2005, Michael Roth mroth@primediabusiness.com

RER interviewed a couple dozen contractors for this month's cover story, and while each contractor had unique pet peeves and expectations regarding rental...

Communication Breakdown 

Aug 1, 2005, By Michael Roth, Erin Chapman and Chris Crawford, RER

With contractors renting in increasing numbers, competition to capture their rental business is fierce, even when times are good, as they are right now....

Steer In The Right Direction 

Aug 1, 2005, By Erin Chapman, RER

It is easy to see why the skid-steer loader is a popular rental item. Adding any of the multitudes of attachments available for skid steers transforms...

Open Windows 

Aug 1, 2005, By Chris Crawford, RER

Solutions by Computer introduces Enfinity, its new flagship computer system for rental, sales and service businesses. The system was unveiled at the American...

Understanding e-commerce 

Jul 1, 2005, Michael Roth mroth@primediabusiness.com

E-commerce is already permeating many facets of our lives. How many people bank on-line? Well, I don't, but the practice is increasingly popular. Do you...

14 Tips to Legendary Customer Service 

Jul 1, 2005, By Barry Himmel

Operating a successful business doesn't rest solely on the products you sell. Just as important is the relationship you build with your customers to ensure...

Letters 

Jul 1, 2005

BEST RER 100 YET Dear RER:I had a chance to read the RER 100 in depth this morning and this is the best compilation I've seen since reading my first one...

Open Windows 

Jul 1, 2005, By Chris Crawford, RER

Solutions by Computer introduces Enfinity, its new flagship computer system for rental, sales and service businesses. The system was unveiled at the American...

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