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February 6-8, 2012
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Lightweight Tool Tackles Tough Drilling Applications
Providing drilling power in a compact package, the Hilti TE 50 Combihammer combines a strong motor with an ergonomic design to offer maximum performance...
Understanding Customers
Understanding is the basis for well-planned and executed customer relationship management. How well rental companies know and understand their customers...
Old-fashioned Innovation
Call it a light bulb moment. When Shane Morrison, owner of Chesapeake, Va.-based Dominion Rental Center witnessed a demonstration of the Toro Dingo and its attachment package, he knew it would be a valuable addition to his rental fleet...
For the Love of Rental
In 2000 our staff, noticing the growth of women in the rental industry, did a cover feature entitled Leading Ladies. At that time, we had two women on...
Lawn and Garden
Rayco Rayco's RC 12 brush chipper is designed to deliver the power, performance and features typically seen on larger machines. The 86-hp Cat diesel engine...
Megabytes
Trained for Cranes Manitowoc Crane Care has added three new modules to its E-training program. Basic courses on mechanical systems, pneumatics, and AC/DC...
Dreamgirls
More women than men probably bought tickets to see the recently released, Oscar-nominated film “Dreamgirls.” That observation is probably a female stereotype, but a pretty fair one — after all “chick flicks” are made for chicks...
The Precautions of Risk
In some ways aerial equipment rental is a very unique aspect of the rental industry and aerial rental specialists are a distinct breed. My observation...
Managing Life Cycle
RER: What trends do you expect to see in the rental industry in the coming years? Bigwood: There will be increased focus on managing the life cycle of...
Megabytes
Stop Tool Loss Automated construction resource management systems help rental companies keep better track of tools. Using bar codes to label tools and...
Access Codes
Competing in the aerial rental business requires a high level of dedication to the segment because of the knowledge, training and risk involved. Add height...
Comfort and Growth
Increasing productivity, reducing daily operating costs and improved operator comfort are all qualities rental companies are looking for when purchasing...
Trends, Innovations, Trusts and Dictators
In January 2004 we published a feature story called 25 Trends That Might Matter. Based on interviews with more than 50 rental people, manufacturers' reps,...
Best Year Ever
The equipment rental business is having one of its best years since I began tracking this increasingly important segment of the equipment market. The...
Trencher Traffic
Contractors and weekend do-it-yourselfers have different needs when it comes to renting ride-on trenchers. To successfully rent to both markets, rental...
Innovative Product Award Honorable Mentions
The following products were contenders in the 2006 RER Innovative Product Award competition. They are each contributors to continuing product excellence...
Letters
Dear RER: I've been receiving your magazine for 20+ years. It's one of the few trade magazines that I religiously read every month....
35 Trends That Might Come True
Some will come true; some might not. But these 35 trends should give you some clues about where the rental industry is going. 1 Passport required Globalization...
Almost Great Expectations
Following a year of strong growth, it appears that 2007 won't exactly have a repeat performance. While industry projections are not expected to go through...
Megabytes
Stihl Going Strong Stihl's website, www.stihlusa.com, has all of the company and product information customers expect from equipment manufacturers. The...
Know Where You Stand
If you decided to sell your rental business today, would you know where your company stands financially? Are your financial records in order and up-to-date?...
Don’t Make Them Change the Channel
Not many heads of rental companies start their day by driving across town to a movie studio. But then again, not many rental companies are like 24/7 Studio...
Megabytes
Web Launch King Concepts launched a new website designed for easy navigation, with a comprehensive list of products, applications, practical tips and...
Kings of Hollywood
In the course of a typical episode of the TV series counter-terrorism agent Jack Bauer, played by Kiefer Sutherland, is likely to be shot at, shoot attackers,...
Acme Gets a Lift
Phoenix-based Acme Lift Co. provides solutions to rental companies across the United States that need to re-rent the largest, most expensive aerial work...
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