Rental Equipment Register

The Go-Go ’80s 

Oct 29, 2007

The Golden Age of Rental 

Oct 29, 2007

The Birth of Rental 

Oct 29, 2007, By Michael Roth, Brandey Smith and Katie Eagan Ernzen, rer

Although fragments already existed, the rental industry was born in that era of boundless optimism that was post-World War II America. People were moving around the country, looking for new opportunities and it was in that era of movement that the fast growth of trailer rentals took hold. ...

RER Reaches the Big 5-0 

Oct 1, 2007, Michael Roth, mroth@rermag.com

Fifty years is a long time for any business to remain relevant. If you don't think 50 years is a long time, consider that 50 years ago Dwight Eisenhower...

Renting Aerial Work Platforms Safely 

Oct 1, 2007, By William Hindman

Scissorlifts, boomlifts and vertical masts for some rental companies this aerial equipment comprises part of their business; for others, it is their business....

The HEIGHT of Sophistication 

Oct 1, 2007, By Brandey Smith, rer

Genie's boomlift product manager Phil Harvey and telehandler product manager Luke Webber discuss the growth of the telehandler market and the latest trends...

Stay up to speed with new rental industry technologies and innovations. 

Oct 1, 2007, By Katie Eagan Ernzen, rer

Be Prepared Although this hurricane season has been a relatively tame one compared with recent years, rental companies such as Miami-based Neff Rental...

ON SOFTWARE SOLUTIONS AND MVPS 

Sep 1, 2007, Michael Roth mroth@rermag.com

The economic news has been far from uplifting the past month or so. Credit is tightening, housing continues slowing and consumer confidence is on the...

The Technology Equation 

Sep 1, 2007, By Brandey Smith, RER

You've probably seen those commercials for office supply company Staples that show someone doing what should be a fairly simple everyday task in what...

Put Those Management Skills To Use 

Aug 1, 2007, Michael Roth mroth@rermag.com

It doesn't take a rocket scientist to see that the current business environment is not quite what it was the past few years. In preparation for this issue,...

Up Front: One Size Does Not Fit All 

Aug 1, 2007, By Michael Roth, RER

RER: You came to Terex after 22 years with United Technologies. Seems like you're coming from a very different industry. Isaman: Not really. I spent most...

Balancing ACT 

Aug 1, 2007, By Michael Roth, RER

Residential construction is down; non-residential is strong for now. That seems to be the weather forecast most of the rental industry is looking at for...

Surviving in the Wild West 

Aug 1, 2007, By Rick Zettler

Ever dreamed of being paid $40,000 per year for building a healthy sub sandwich? How about making around $31,000 just for saying, You want fries with...

Who Are You Hiring Today? 

Jul 1, 2007, By Barry Himmel

It might have worked 10 years ago. Hiring someone with strictly rental or equipment experience as your frontline, customer-facing employee might have...

A Dozen and One Tips For Finding Great Rental People 

Jul 1, 2007, By Brandey Smith and Katie Eagan RER

Cash out, hire in RER 100 companies such as Greenwich, Conn.-based United Rentals and Fort Mill, S.C.-based Sunbelt Rentals have had great success with...

Earth is Still Moving 

Jul 1, 2007, By Brandey Smith RER

Increasing fuel costs, tightening emissions regulations and new, sophisticated technologies are changing the landscape of earthmoving equipment. According...

What's this fool going to want? 

Jul 1, 2007, Michael Roth mroth@rermag.com

This month's cover story talks about hiring and training, the ways the market is changing and the types of skills that might be required going forward....

Megabytes 

Jul 1, 2007, By Katie Eagan, RER

Going, Going, Gone CapitalAssetSale, located at www.capitalassetsale.com, describes itself as a true partner for asset disposition, whether rental companies...

Blueprint for Business 

Jun 1, 2007, By Brandey Smith, RER

The biggest mistake new rental company owners make when preparing a business plan is that they don't do one at all a point that was repeated again and...

Postcards From Bauma 

Jun 1, 2007, By Michael Roth

JCB: More Than Dancing Diggers As they always do at the major international construction shows such as ConExpo and Bauma, JCB sent out its Dancing Diggers...

Letters 

Jun 1, 2007

ALWAYS WEAR A HARNESS Dear RER: I wanted to send a quick note regarding a photo shown in the April 2007 issue on the Contents page and again on page 26....

Megabytes 

May 29, 2007, By Katie Eagan, RER

Thompson Pump, a manufacturer of engine-powered portable pumps, announces the launch of its new and improved website, http://www.thompsonpump.com. Featuring improved navigation and expanded information ...

Convincing the Unconvinced That Rental Works 

May 1, 2007, Michael Roth mroth@rermag.com

I hear a lot of rental executives talk about more efficient utilization of assets these days. Rental companies are more careful about buying equipment...

Evaluating Mini-excavator Extras 

May 1, 2007, By Tara Deering

The increasing popularity of compact excavators in recent years has brought with it a vast selection of models. Today, equipment manufacturers make enough...

Transportation Technology Transformed 

May 1, 2007, By Jack Shea

For more than two decades, rental software companies focused the bulk of their research and development on perfecting the rental operator's ability to...