Rental Equipment Feature stories

Postcards from Las Vegas

Mar 1, 2008, Michael Roth and Brandey Smith, RER

Never Be Satisfied Not resting on its laurels, 63-year-old JCB launches spate of new products at ConExpo. One of the mottos of Mr. JCB, Joseph Cyril Bamford,...

The Delivery MAN

Mar 1, 2008, Jeff Stachowiak

Every day, drivers deliver aerial work platforms to jobsites, and conversations such as the following are typical: Do you know how to run this? Sure do....

Natural SELECTION

Mar 1, 2008, Brad Boehler

The operation of a properly maintained aerial lift, used within the manufacturer's intended parameters, is a safe and efficient way to achieve tasks at...

TO WEAR OR Not to Wear?

Mar 1, 2008, Tony Groat

To wear or not to wear a safety harness on scissorlifts if only it was that easy. It sounds like a simple enough question, but ask any two people their...

A Swing Year For Rentals

Feb 1, 2008, By Frank Manfredi

Change is on the way. A new business cycle for the rental industry is peeking over the horizon and the United States rental industry is changing in two...

How to Partner with Drop-in Pros

Feb 1, 2008, By Jim Summers

Tool centers are beginning to see a shift in their customer mix, with more professional contractors joining the do-it-yourself crowd at the rental counter....

Net Results

Feb 1, 2008, By Lucy M. Peterson

It's a compelling question for an industry defined more by relationships than tangible goods: Can tool and equipment rental transactions be automated...

The Rental Industry's Changing Landscape

Feb 1, 2008, By Frank Scarborough

Since 1996, the equipment rental industry has seen some very interesting changes, from the major consolidation beginning in 1996 to now where the top...

When I'm 64

Feb 1, 2008, By Michael Roth, rer

After 40 years in the construction equipment business most recently as Wacker's vice president of special projects and before that vice president of marketing...

Rental People Optimistic on 08, Survey Shows

Feb 1, 2008

Overland Park, Kan. More than 65 percent of rental company respondents to an RER poll conducted in November said they expected rental volume to grow in...

Die-cast Models Toys or Big Business?

Jan 1, 2008, By William Hindman

Die-cast models of construction equipmentthey're toys aren't they? Wrong! They're big business. In fact, they can be HUGE business. Two years ago it was...

Odds Are On Rental

Jan 1, 2008, By Katie Eagan Ernzen, rer

The Rental Show returns to the Mandalay Bay Convention Center in Las Vegas next month for the 52nd annual trade show and convention. The show seminars...

SEVEN TIPS WORTH SHARPENING

Jan 1, 2008, By Brandey Smith and Katie Eagan Ernzen, rer

All good advice bears repeating, or at least updating. RER editors recently culled through past articles to uncover tips about everything from electrical...

Quick Change

Dec 1, 2007, By Katie Eagan Ernzen, rer

The RER Innovative Product Award was established in 2003 to honor excellence in new product development in the equipment rental industry. This year the...

Time to Analyze Those Delivery Costs

Dec 1, 2007, Michael Roth, mroth@rermag.com

Although the housing slowdown is a greater cost to the United States economy than the rise in oil prices, the cost of fuel is no small matter for rental...

Rock Solid

Dec 1, 2007, By Katie Eagan Ernzen, rer

Tom Carroll, president of CS Unitec, Norwalk, Conn. Kevin Day, director of concrete and masonry product division for Carson, Calif.-based Multiquip Mike...

Housing Down, Rental Up

Dec 1, 2007, By Brandey Smith, rer

The downturn in residential construction has hit the outdoor power equipment market hard, according to the Outdoor Power Equipment Institute, which forecasts...

50 Years Old, 50 New Products

Dec 1, 2007, By Michael Roth, rer

Unless you consider reaching the 50-year milestone in the United States, going public, and merging with Neuson Kramer Baumaschinen newsworthy, the past...

The Working Road

Nov 1, 2007, By Michael Roth, rer

If Marty Underwood wants to analyze how the economy is, he only has to look at his credit card machine. When times are good, people are spending cash...

Power Gen's Backup Plan

Nov 1, 2007, By Brandey Smith, rer

Despite the downturn in residential construction, the health of the power generation market is robust. Growth in other areas such as special event, municipal...

The Ripple Effect

Nov 1, 2007, Michael Roth, mroth@rermag.com

Although the current construction market varies by region or perhaps more accurately, by city and by neighborhood for the most part a recent visit to...

Equipment Auction Website Ensures Iron-Clad Transactions

Nov 1, 2007, By Katie Eagan Ernzen, rer

Looking for a simpler and less expensive way to buy or sell used equipment without traveling countless miles to visit live auctions across the country?...

Compacts CELEBRATE Middle Age

Nov 1, 2007, By Katie Eagan Ernzen, rer, with additional reporting by Michael Roth and Brandy Smith, rer

David Daniels, New Holland Construction brand marketing manager Mike Fitzgerald, Bobcat product representative for the loader group Gregg Zupancic, John...