Rental Equipment Register

Best Year Ever 

Feb 1, 2007, By Frank Manfredi

The equipment rental business is having one of its best years since I began tracking this increasingly important segment of the equipment market. The...

Trencher Traffic 

Feb 1, 2007, By Karen Swanson

Contractors and weekend do-it-yourselfers have different needs when it comes to renting ride-on trenchers. To successfully rent to both markets, rental...

Innovative Product Award Honorable Mentions 

Feb 1, 2007

The following products were contenders in the 2006 RER Innovative Product Award competition. They are each contributors to continuing product excellence...

Flushed Away 

Jan 1, 2007, By Marty Silverman

For a specific type of clog such as grease, sand or ice, professional plumbers know that nothing clears the clog faster than a water jet. High-pressure...

Play in the Dirt 

Jan 1, 2007, By Brandey Smith

The Terex King of the Dirt Media Days, held Nov. 13-15 in Memphis, Tenn., were all about playing in the dirt, or Memphis mud as it turned out. The rain...

Don’t Make Them Change the Channel 

Jan 1, 2007, By Michael Roth

Not many heads of rental companies start their day by driving across town to a movie studio. But then again, not many rental companies are like 24/7 Studio...

Megabytes 

Jan 1, 2007, By Erin Whitehead

Web Launch King Concepts launched a new website designed for easy navigation, with a comprehensive list of products, applications, practical tips and...

Kings of Hollywood 

Jan 1, 2007, By Michael Roth

In the course of a typical episode of the TV series counter-terrorism agent Jack Bauer, played by Kiefer Sutherland, is likely to be shot at, shoot attackers,...

Acme Gets a Lift 

Jan 1, 2007, By William Hindman

Phoenix-based Acme Lift Co. provides solutions to rental companies across the United States that need to re-rent the largest, most expensive aerial work...

Innovative Product Award Honorable Mentions 

Jan 1, 2007

The following products were contenders in the 2006 RER Innovative Product Award competition. They are each contributors to continuing product excellence...

The Rental Show Heats Up Hotlanta 

Jan 1, 2007, By Katie Eagan

The Rental Show returns next month to the Georgia World Congress Center in Atlanta for the 51st annual tradeshow and convention. The show seminars begin...

A Good Thaw 

Jan 1, 2007, By Erin Whitehead, RER

Contractors can't let problems like zero-degree temperatures and frozen ground get in the way of jobsite deadlines. Luckily for them, ground-heating products...

Solving Problems the Lean Way 

Dec 1, 2006, Michael Roth mroth@rermag.com

At September's Associated Equipment Distributors' Executive Forum, the topic was lean distribution, taking the principles of manufacturing and applying...

Megabytes 

Dec 1, 2006, By Erin Whitehead, RER

Surfin' IPA RER's annual Innovative Product Awards competition recognizes a company that has introduced a progressive new product to the rental market....

Safety First 

Dec 1, 2006, By Brandey Smith, RER

The RER Innovative Product Award was established in 2003 to honor excellence in new product development in the equipment rental industry. This year the...

GPS Advantage 

Dec 1, 2006, By Tony Nicoletti

GPS-based asset tracking has been heralded as one of the most powerful theft deterrent and recovery technologies available for the construction industry....

Next Generation 

Nov 1, 2006

Whether the cause is a thunderstorm that takes out a neighborhood's power or a hurricane that nearly wipes out a city, when the power goes out, one of...

Megabytes 

Nov 1, 2006, By Erin Whitehead, RER

Showing It Off Updated to be more user friendly, The Rental Show's home page has a new look and new features to make navigation and registration easier...

The Fast Lane 

Nov 1, 2006, By Brandey Smith, RER

Innovation is important to the success of any rental business, and much of what drives it is convenience. RER's annual Innovative Product Awards are often...

Perry Pride 

Nov 1, 2006, By Brandey Smith, RER

On my second trip to Perry, Okla., to attend a Ditch Witch equipment seminar put on by The Charles Machine Works Co., I didn't imagine I'd find the people...

Air Necessities 

Nov 1, 2006, By Dennis Von Ruden

Of all the tools sitting on the rental showroom floor, the long-reach air tool may be one of the most under-appreciated and under-utilized. Despite having...

Expansion, Innovation, and ROI 

Nov 1, 2006, Michael Roth mroth@rermag.com

If you're not growing, you're sliding backwards. This business mantra is not always true, but it usually is. If you aren't thinking of new ways to expand...

Big Rental in a Small Market 

Nov 1, 2006, by Michael Roth, RER

East Tennessee is one of the smallest Caterpillar territories on the map. With a population of less than 2 million people, the mountainous region's major...

Tuning into Technology 

Oct 12, 2006, By Erin Whitehead, RER

When it comes to implementing new technology, rental companies understand that it’s not necessary to use every bit of gadgetry that is available. Rental centers rarely put technology in place “just because,” but rather do it when they see it will really help with productivity or customer service and give the customer a tangible benefit...

Hibernate the hardware 

Oct 1, 2006, By Brandey Chewning Smith, RER

With winter approaching there are many preparations to think about in terms of the rental business namely, preparing inactive equipment for storage and...

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