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February 6-8, 2012
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WIDER at the Top
The RER Innovative Product Award was established in 2003 to honor excellence in new product development in the equipment rental industry. This year the...
Customers Expect Value with Technology
The Panel: Dennis Von Ruden, president, General Equipment Co. Chuck Hommey, marketing director, Equipment Development Co. Tom Carroll, president, CS Unitec...
Swing State
Ohio rental companies have been through a tough time and don’t see dramatic changes on the horizon...
Down, but Not Out
Ravaged by Hurricanes Katrina and Rita in 2005 and then smacked with the recession, Louisiana has suffered some serious blows, but rental companies there expect business to pick up in 2010 as more recovery projects get underway....
CyberRent
If rental companies don't improve their business efficiencies in 2009-10, there may be many compelling economic reasons, but lack of available software...
SmartEquip Paves the Lean Highway
In a year when most rental companies and manufacturers face declining volume, one software supplier has more than doubled its revenues by providing a...
Fall is for Lawn & Garden Rental
As the story of the ant and the grasshopper has taught us, fall is a time to prepare for winter. Any self-respecting gardener will tell you that fall...
Organized Chaos after the Flood
Most often they occur infrequently. Communities may go years or decades without being struck by a major event. However, when a natural disaster hits a...
Deliver the Goods
The concept of delivery is simple: get the rented equipment safely to the jobsite on time. The logistics of making that happen, however, can be much more...
Profile: Forks in the Road
If you're looking for a fork truck most any kind or an unusual attachment, fork or seldom-used fork truck, there's a good chance of finding it at National...
Let’s Make a Deal
Having just returned from a 2,009-mile round-trip road trip from Kansas to East Tennessee, this editor has seen first-hand that construction projects...
The RER 100 Slows down
Over the years, to millions of people who have visited there and millions more who wish to move there, southern California, Arizona and Florida have been...
Trend without End: Rental Software Integration
In the dynamic world of information technology, it can be difficult to pinpoint a trend that has genuine staying power. This is particularly true of mission-critical...
SmartEquip Reaches 3 Million Parts Ordered Milestone
Earlier this year, SmartEquip reached the milestone of 3 million parts ordered using its system. What makes that particularly remarkable is not the number...
The Green Wave
When RSC Equipment Rental decided to implement a sustainability plan for its 460 national rental stores, the company wasn't thinking about the money such...
Reserving Energy Until Economy Powers Up
Participants: Roddy Yates, generator product manager, Baldor Electric Co., Fort Smith, Ark. Pam Meyer, equipment sales manager, Subaru Robin America,...
Operator Safety Training for Spanish-Speaking Customers
Your customer base is changing. You probably still deal with many of the same companies when it comes to renting or selling aerial work platforms and...
Maintenance Key to Aerial Safety
A key component to aerial safety is maintenance. There are enough hazards on a jobsite without creating more because a machine isn't maintained properly....
With Safety, Size Doesn't Matter
When it comes to providing safe operating instruction to rental customers of aerial equipment, the size of your rental company doesn't matter it's completely...
Select and Groom an Effective Safety Trainer
If you are facing the prospect of selecting an individual from within your organization to deliver safety training, let me first offer you my most sincere...
Under Pressure
A perfect storm of economic downturns and an increasingly global recession have led to a decline in the rental equipment industry. I estimate that rental...
The Plane Is Leaving
Hurry up, the plane is leaving. That's one of the Sunstate Equipment mottos. But what do airplanes have to do with equipment rental? The answer is simple....
Don't Be Left In The Cold
Proper maintenance keeps portable heaters available for rent all winter long....
Special Leadership
There are quite a few managers and executives that make Sunstate Equipment tick, and Mike Watts would be the first to give credit to counter personnel...
The Most Difficult Year
In his annual predictions for RER, rental industry consultant Dan Kaplan talks about what to expect in what he calls the most difficult year in the past 50 years of the rental industry....
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