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The Rental Show– New Orleans, LA
February 6-8, 2012
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10 Tips to Get a Big Bang for Your Advertising Buck
RER offers effective advertising tips exclusively to its Web site readers. ...
20 Tips to Design a Showroom That Sells
For additional ideas on how to maximize the layout and design of your showroom check out these Web exclusive tips....
The Laws of Layout
What is the first thing a customer sees when walking through the front door of your rental business? If you answered, The counter, then you have some...
Gentlemen, Start Your Engines
Engine manufacturers have their sights set on constant improvement, and with EPA emissions standards in place through the end of the decade there is plenty...
Outlook 2004
POWER TO THE PEOPLE RER: What are the benefits of employee ownership? Fien: When employees are given company stock each year, when they see the value...
Back in Demand
If the crystal ball gazers are correct, and 2004 does bring about a positive turnaround in the economy, then the gluttonous used equipment market may...
The New Breed of Investor
I call it the new breed of investor. I remember a call in 2000 from merger and acquisitions specialist Ed Latek telling me that I had to talk to these...
Well-seasoned Leader
RER: Tell me a little bit about your business and your background in the rental industry. Morehead: I came to the rental industry after working for 10...
Work On, Not Just In
My partner, Fred Hageman, and I have a saying: You're either going forward or you're going backward, you never stay the same. We see this with many independent...
Re-entry To Rental
The rental industry is beginning a reawakening as its entrepreneurs are coming back, their non-compete agreements finally reaching completion. They have...
Outlook 2004
Where will the growth come in rental in the coming years? Will rental rates really rise in 2004? Is there more consolidation to come? What do rental companies...
25 Trends That Might Matter (Plus One Bonus Suggestion)
After the big boom of the mid-to-late 1990s, the age of consolidation from 1997 to 2000, and the great downturn of 2001-2003, the rental industry is once...
Which Way in '03?
There is no denying it has been a tough couple of years in the equipment rental business. Demand is way behind supply in most areas. Rates, relative to...
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