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The Rental Show– New Orleans, LA
February 6-8, 2012

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RER 100 Rebound 

People expected '04 to improve, but not like this. With an RER 100 increase totaling $1.09 billion, a 12.2-percent year-over-year hike, the RER 100 and...

A Day in the Life 

To get a feel for the rental salesperson's day-to-day life, I took a short trip to Midwest Aerials & Equipment's St. Louis branch to spend a typical day about the town with a salesperson. Joe Alonzo, director of sales, and Linda Weber, sales manager, let me tag along with them for a day on the job. ...

We Want the World and We Want It Now 

We want the world and we want it now. Fans of the rock group The Doors might know that line, and those who were around in the '60s might remember Jim...

Face of Rental 

The salesperson is an invaluable part of the rental team and looking at the long laundry list of tasks he or she performs in a given day, it's easy to...

Rebranded Relaunched 

Changes are rampant for RSC Equipment Rental this spring. The company recently announced its name change from Rental Service Corp. to RSC Equipment Rental...

Don't Forget the Forerunners 

Dear RER: I read with great interest your article entitled that appeared in the February issue of RER Magazine. Your choice of Jeff Putman as the No....

Exceeding Expectations 

Last month's Rental Show, sponsored by the American Rental Association, was a strong show, reflecting once again a revitalized optimistic industry. Almost...

Analyze This 

Whether you operate a fleet of rental equipment that includes everything from lifts to backhoes, or you own a commercial mowing operation with attendant...

Woman of Many Hats 

Lynne Woodworth became CEO of Stone Construction Equipment in August 2004. While she may be new to the CEO’s seat, she is a veteran of nearly a quarter century with Stone and has seen dramatic changes at Stone, in manufacturing and in rental. RER sat down with her at the ARA show to hear her thoughts. RER: You've been with Stone a long time. Did you ever expect to become CEO? How did your career evolve? Woodworth: I've been with Stone Construction Equipment...

Access Rush 

Thanks to the Will Ferrell, Luke Wilson, Vince Vaughn comedy Old School, the trend these days is starting your own fraternity. Anyone can do it and you...

RER Industry Survey: The Readers Speak 

Many rental people have expressed great enthusiasm about global positioning systems. Those that have adopted them on their equipment are particularly...

Outlook 2005 

encouraged by quality How to manage in an up cycle? How to determine fleet expenditures? Why rental is vital for distributors. What's driving the used...

Innovative Product Awards 

The following products were contenders in the 2004 Innovative Product Award competition....

The Golden Age of Leadership 

Leadership is important in the rental industry just like it is in any business. Yes, it all comes down to the people who interact with customers on a...

Fast Fact 

The first part of the year is a busy season for trade shows, including World of Concrete, AED, The Rental Show, and ConExpo/ConAgg. According to the latest...

Rental Lessons Lived and Learned 

At Hageman, Stansberry & Associates, our primary business is selling rental companies. When selling a business, you have to know everything about it:...

Impact 

In a way, this article is unfair. There are so many factors that go into a successful rental organization, and so many people play essential roles. Is...

Fleet Market 

Kicked off in March 2003 under ADI, FleetTrade.com now stands on its own to connect equipment buyers to sellers in an easy-to-navigate online auction...

Back to Double-Digit Rental Growth 

Construction equipment rentals are rebounding this year after four years of anemic results. We estimate that the industry grew in 2004 in the low double-digits...

Innovative Product Awards 

The following products were contenders in the 2004 Innovative Product Award competition. Many received large numbers of votes for their contributions...

Family Ties 

Three generations of General Wire Spring employees will celebrate the company's 75th anniversary this year. The company, founded by Abe Silverman, has...

Outlook 2005 

Terex CEO Ron DeFeo has never shied away from making bold moves or controversial statements. ...

What Happens in Vegas... 

This year, The Rental Show returns to Las Vegas for the first time since 1999. Nearly 600 exhibits will spread out across approximately 576,500 square...

www.AnyRentalCenter.com 

Using the Internet is easy. Often times, it can be easier to browse the Web looking for information than to pick up a phone and wait on hold to speak...

Safety in the Sky 

The following has been adapted from Tim Whiteman and Dennis Eckstine's keynote address from the Aerial Platform Safety Conference in Dallas on November...

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Rental Rate Guide 2012

Want to know how much equipment is renting for these days? Find out in RER's original 2012 Rental Equipment Rate Guide.

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