Rental Industry Profiles
Diversify, Survive and Prosper
Nobody really knew they were coming. They started quietly in small towns around the state. Pioneer Equipment Rental & Supply grew with an almost guerilla-like...
Interview with Tom Carroll: More Power, Lighter Weight
In advance of the upcoming World of Concrete show, RER interviewed a number of manufacturers of concrete equipment. RER’s Michael Roth spoke with CS Unitec’s Tom Carroll about new developments in concrete equipment technology, the challenges manufacturers face to keep up with demand, and long lead times for components....
Heavy Rental, Bare or Operated
When a 10-mile stretch of the 405 freeway on the west side of Los Angeles known as the busiest freeway in the United States was to be shut down for nearly...
Continuing Growth of Pump Rental: Interview with John Paz
John Michael Paz’ name is almost synonymous with Godwin Pumps. Known for his enthusiasm and passion for Godwin products and pump rentals, many in the rental industry were surprised by the recent acquisition of Godwin by White Plains, N.Y.-based ITT Corp. In this exclusive interview with RER’s Michael Roth, Paz explains his reasons for selling the company, the growth of pump rental and the future of the Godwin brand....
Poles to Hold up the Sky
Dennis Von Ruden, president of General Equipment, has more than three decades of experience manufacturing surface-preparation products for the rental industry. RER recently spoke with him about the current economy and what it will take to be competitive in it, manufacturing in China and why people should attend this year’s rental show....
RER Interviews Dan Kaplan
Veteran rental industry consultant Dan Kaplan has never been shy about being candid and doesn’t mince words when it comes to assessing the prospects for the rental industry in 2010. Sharing his thoughts with RER’s Michael Roth, Kaplan offers his views on rental fleet sizes, rental rate discipline, the international rental market and the dangers of flooding an overcrowded market with additional machines....
We Need That Extra Injection
Ed Sullivan, chief economist and vice president of the Portland Cement Association, has more than 30 years experience of industrial economic analysis with Chase Manhattan Bank, Standard & Poor’s, Wharton Economics, the Central Intelligence Agency and the office of Senator Edward Kennedy. We need aid to the states, increased infrastructure spending and support for small businesses in the midst of the worst downturn since the Great Depression. So why is he so optimistic? RER’s Michael Roth recently spoke with Sullivan to find out....
Poles to Hold Up the Sky
Dennis Von Ruden, president of General Equipment, has more than three decades of experience manufacturing surface-preparation products for the rental...
A Monumental Task
Harry Schneider, president of Allied Financial Solutions, Florence, Ky., has been involved in financing rental fleets for decades, but he has never seen a period like this. Schneider spoke with RER’s Michael Roth about the current lending environment, his expectations for 2010, and what rental companies can do to restructure debt and obtain capital....
Unshuttering their Plants
Andrew Studdert, chairman and CEO of NES Rentals, last week talked with RER’s Michael Roth about the rays of hope he sees on the horizon for 2010, the company’s Yellow Ribbon campaign, the unexpected improvement he has seen in pricing disciplines, why we’ve all earned new t-shirts, and more....
Bobcat Offers Durability and Design Enhancements
Bobcat recently introduced a number of new products for the rental industry at the company's facilities in Bismarck, N.D. RER staff was on hand to operate...
Safety Costs Less
Coming from the airline industry, where lack of attention to customer safety could result in hundreds of deaths at a time, Andy Studdert, chairman and...
Up Front: Muscle, Steel and Sex Appeal
ADI Inc. CEO Angus Davis discusses the economy's impact on the used equipment market, what rental company customers are looking for in used and refurbished...
Reserving Energy Until Economy Powers Up
Participants: Roddy Yates, generator product manager, Baldor Electric Co., Fort Smith, Ark. Pam Meyer, equipment sales manager, Subaru Robin America,...
Up Front: Ear to the Marketplace
Serge Bosche, president of Manitou in North America, has served the company for 25 years and has helped guide the manufacturer through good times and...
Special Leadership
There are quite a few managers and executives that make Sunstate Equipment tick, and Mike Watts would be the first to give credit to counter personnel...
The Plane Is Leaving
Hurry up, the plane is leaving. That's one of the Sunstate Equipment mottos. But what do airplanes have to do with equipment rental? The answer is simple....
More Than Just Air Compressors
Washington Air Compressor Rental Co. might be the oldest rental company in the world still doing business under its original name....
Lifts for the World
When I first walked into Riwal's headquarters in Dordrecht, Netherlands, I was told CEO Dick Schalekamp was in a meeting. I'll be glad to wait, I said....
Reach For The Cure
When Bud PeCoy of Mid Country Machinery, a construction equipment dealer and rental company headquartered in Fort Dodge, Iowa, decided he wanted to raise awareness about breast cancer, he did it...









