Business Info Analysis
Time to Expand (or Sell)?
It's amazing the difference a year or two will make. In 2009, I was fielding calls regarding downsizing; laying off employees, selling fleet, closing...
Engine Tier Changes Yield Cleaner Air 
We refer to the progression towards clean diesels as engine tier changes. At Terex AWP, we have applied significant resources to the conversion to Tier...
Buy, Sell or Expand? Check the Metrics
United Rentals is buying RSC. Hertz acquired Arpielle Rentals in New York City. Sunbelt Rentals acquired Topp Portable Air. Volvo Rents made several acquisitions...
Time to Re-evaluate Rental Business Insurance Policies
Having a good insurance policy is like having your rental business tucked in safe and sound under the covers. If prepared well, insurance policies can...
20 TIPS to Cultivate an AWP Safety Culture
Would you hand the keys of a new Ford F150 pick-up to a student driver who had only been familiarized with where the gas and brake pedals were located...
15 Minutes to Protect Your Business and Save a Life
For the past four or five years we have devoted our March issue of RER to the topic of aerial safety, and we're doing it again with this issue. ...
Industrial Market Paces Fourth-Quarter Growth
Baird, in partnership with RER, recently published the results of its fourth-quarter 2011 rental equipment industry survey, which showed continued rental...
Postcards from Las Vegas and New Orleans
ARA's Rental Show Sparked by Improved Attendance, Solid Buying Increased attendance, solid buying and a more upbeat attitude than has been seen in years...
Diversify, Survive and Prosper
Nobody really knew they were coming. They started quietly in small towns around the state. Pioneer Equipment Rental & Supply grew with an almost guerilla-like...
Rental Equipment Customer Retention 101
How do you feel when you get a phone call and there's that hesitation before the voice comes on, or you are asked to hold for an incoming call you never...
Filtering Out the Noise
Today's economic landscape is fraught with uncertainty making forecasting 2012 very difficult, but that's my job so here we go. United States GDP figures...
Global Perspective to Business Values
Rental industry veteran and marketing expert Ellen Steck talks to RER about how her experiences starting out at Prime Equipment and RSC shaped her focus...
the rental show
Point-of-Rental Systems Point-of-Rental Systems' Enterprise software for Windows is a complete rental management system designed with the combination...
Rental Companies Learning Lessons in a Changing Landscape
After several painful years in the rental industry, 2011 was a welcome return to improved business, according to most rental companies, although growth...
Butter Your Bread with New Markets
Sometimes the bread and butter of a rental business can go stale. Typically strong markets such as commercial and residential construction can weaken...
Back to the Big Easy
The widespread devastation and dramatic impact of Hurricane Katrina on the city of New Orleans, La., in August 2005 left such a mark that, ultimately,...
December Surprises Kick Off 2012
It was rather matter of fact, a press release in my e-mail inbox announcing the biggest transaction in equipment rental industry history, the industry's...
Innovating in the Right Direction
This is our annual Innovative Products Award issue and it's always special to the RER staff and the judges who took the time to participate. The RER staff...
Harnessing Hydrogen
The RER Innovative Product Award was established in 2003 to honor excellence in new product development in the equipment rental industry. This year the...
Discovering New Profit Makers
What kinds of changes, developments and trends have you seen in the past year in concrete equipment and what do you expect to see in the coming year?...
Rental Continues Upward Climb
Baird, in partnership with RER, has published the results of its third-quarter 2011 survey of the rental equipment industry, which showed rental revenue...
Energy: the Next Rental Frontier?
Energy is the essence, the lifeblood we cannot live without. Other than food and water, nothing is more essential to human existence, and without it,...
Energy: the Next Rental Frontier?
Energy is the essence, the lifeblood we cannot live without. Other than food and water, nothing is more essential to human existence, and without it,...
Jobs and Jobs
I always was inspired by Steve Jobs. In a way, that's a bit weird. I'm not much of a technology guy. I haven't used any recent Apple innovations. I used...
Interview with Pat Olney: Investing in Growth
Last month RER visited Volvo Construction Equipment's Shippensburg, Pa., plant, where Volvo is investing $100 million on a 200,000-square-foot expansion...
