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Event Calendar

The Rental Show– New Orleans, LA
February 6-8, 2012

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Business & Technology

Rental Business Software

The Worthy Opponents

Consider the scope of just some of the innovations and inventions of the 20th century electrification, automobiles, air conditioning and refrigeration,...

Information in Style

When you go to a car dealership to shop for a new vehicle, one of the first things you notice when you get inside is the dashboard the style and placement...

GPS/Telematics

ClearSky keeps your fleet within reach

When managing rental contracts rental professionals want to know that everything is running smoothly, especially the fleet’s boomlifts. ClearSky allows remote diagnostics by letting the user monitor where and how machines are operating — all in real time....

ClearSky Technology

JLG Industries’ ClearSky Technology lets rental companies know where their equipment is being used...

Business Info Analysis

December Surprises Kick Off 2012

It was rather matter of fact, a press release in my e-mail inbox announcing the biggest transaction in equipment rental industry history, the industry's...

Rental Companies Learning Lessons in a Changing Landscape

After several painful years in the rental industry, 2011 was a welcome return to improved business, according to most rental companies, although growth...

Profiles - Interviews

Interview with Tom Carroll: More Power, Lighter Weight

In advance of the upcoming World of Concrete show, RER interviewed a number of manufacturers of concrete equipment. RER’s Michael Roth spoke with CS Unitec’s Tom Carroll about new developments in concrete equipment technology, the challenges manufacturers face to keep up with demand, and long lead times for components....

Heavy Rental, Bare or Operated

When a 10-mile stretch of the 405 freeway on the west side of Los Angeles known as the busiest freeway in the United States was to be shut down for nearly...

International Rental Business

South American Rental Company Focuses on Leadership

The two biggest countries in Latin America are Argentina and Brazil and if you look at construction or industrial sites in those countries, you're likely to see equipment belonging to the region's largest rental company...

Lifts for the World

When I first walked into Riwal's headquarters in Dordrecht, Netherlands, I was told CEO Dick Schalekamp was in a meeting. I'll be glad to wait, I said....

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Buyers Guide

Buyers Guide

The RER Industry Directory is the resource buyers like yourself rely on when looking for up-to-date information on the products or services you are searching for.

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Rental Rate Guide

Rental Rate Guide 2012

Want to know how much equipment is renting for these days? Find out in RER's original 2012 Rental Equipment Rate Guide.

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