Business & Technology
Rental Business Software
The Worthy Opponents
Consider the scope of just some of the innovations and inventions of the 20th century electrification, automobiles, air conditioning and refrigeration,...
Information in Style
When you go to a car dealership to shop for a new vehicle, one of the first things you notice when you get inside is the dashboard the style and placement...
» More
GPS/Telematics
ClearSky keeps your fleet within reach
When managing rental contracts rental professionals want to know that everything is running smoothly, especially the fleet’s boomlifts. ClearSky allows remote diagnostics by letting the user monitor where and how machines are operating — all in real time....
ClearSky Technology
JLG Industries’ ClearSky Technology lets rental companies know where their equipment is being used...
» More
Business Info Analysis
December Surprises Kick Off 2012
It was rather matter of fact, a press release in my e-mail inbox announcing the biggest transaction in equipment rental industry history, the industry's...
Rental Companies Learning Lessons in a Changing Landscape
After several painful years in the rental industry, 2011 was a welcome return to improved business, according to most rental companies, although growth...
» More
Profiles - Interviews
Interview with Tom Carroll: More Power, Lighter Weight
In advance of the upcoming World of Concrete show, RER interviewed a number of manufacturers of concrete equipment. RER’s Michael Roth spoke with CS Unitec’s Tom Carroll about new developments in concrete equipment technology, the challenges manufacturers face to keep up with demand, and long lead times for components....
Heavy Rental, Bare or Operated
When a 10-mile stretch of the 405 freeway on the west side of Los Angeles known as the busiest freeway in the United States was to be shut down for nearly...
» More
International Rental Business
South American Rental Company Focuses on Leadership
The two biggest countries in Latin America are Argentina and Brazil and if you look at construction or industrial sites in those countries, you're likely to see equipment belonging to the region's largest rental company...
Lifts for the World
When I first walked into Riwal's headquarters in Dordrecht, Netherlands, I was told CEO Dick Schalekamp was in a meeting. I'll be glad to wait, I said....
» More








