HD Supply White Cap, one of the United States’ largest distributors of tools, supplies and safety products to professional concrete, specialty and general contractors, announced its new mobile site, specifically aimed at smartphone users. The site offers customers the ability to research, shop and order quickly.

Customers visiting Whitecap.com via smartphone will automatically be redirected to the new mobile site. Separately iPhone and Android smartphone users can also download newly released mobile application for shopping, including a concrete calculator, branch locator and the White Cap “Speedbuild” tool that assists in purchasing frequently ordered items. The White Cap app is available in the Apple App Store for iPhones and the Google Play Store for Android users.

“Creating a dedicated mobile site was a key strategic project for the company because 23 percent of our online customer interaction comes from smartphones and that number is growing rapidly,” said John Stegeman, president of HD Supply White Cap. “We are committed to meeting the changing needs of our customers. The launch of our new mobile site and apps reinforces our online presence and adaptability.”

Key features include:

  • Detailed product information pages;
  • Simple checkout that allows customers to charge their accounts;
  • Quick order feature allowing customers to purchase the products they need with minimal clicks;
  • Account registration and enhanced account management capabilities.

Stegeman said the company’s next logical step will be the development of a tablet-friendly version.

HD Supply White Cap is a division of HD Supply. It has more than 140 locations.