EquipRent.com, an online equipment rental quote service that connects commercial contractors to local rental companies, this week announced its nationwide service that delivers rental requests via SMS text to local branches.

EquipRent packages the renter's equipment request including equipment, project location, phone number and company name into a text message before electronically sending the request to the mobile phone of the most qualified branch. Rental company personnel can then click on the text message and get connected directly with the prospective renter. Research shows that a rental company can book 150-percent more business if the prospect is connected within the first five minutes, EquipRent says.

"Our customers have been sharing with us that reaching new customers faster is imperative for growth in 2013,” said Chris Young, founder and vice president of technology at EquipRent. “By offering a feature that engages a prospective renter with just a click from their mobile phone would give them that edge to book more rentals."

The service is free for a limited time to new rental companies and EquipRent’s installed network.

New EquipRent rental companies can start using the rental request-to-text service by visiting equiprent.com/signup. Current rental companies in the EquipRenta network must login to their account and add the feature.

For more information about EquipRent, visit www.equiprent.com.