Michael Roth

Editor, Penton Media

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

Posts by Michael Roth

in Rent Talk Nov 01, 2015

Engine Education and Job Ready 

Now that Tier IV machines are getting out there on jobsites, I’m particularly interested in the reaction of rental companies. Some are saying the....More
in Rent Talk Oct 01, 2015

Expect the Unexpected 

The new “normal” is to expect the unexpected. The first 15 years of this century should have taught us that much at least....More
in Rent Talk Sep 01, 2015

Selling the Concept of Preparation

While nobody wants to see tragedy strike, the reality is that natural disasters and electricity outages result in opportunities for the rental....More
in Rent Talk Aug 01, 2015

Challenges in Building and the Fickle Stock Market

No matter what part of the country you live in, environmental consciousness and regulations such as LEED are taking hold and will sooner or later be....More
in Rent Talk Jun 22, 2015

An Investment Boosts Confidence in the Rental Industry

Jana Partners, a major investment firm, has acquired a 6-percent ownership stake in United Rentals. This show of confidence in United Rentals has....More
in Rent Talk Jun 22, 2015

Highlights from a Great Year

It was definitely a great year for the RER 100. Starting at the top, United Rentals came close to $5 billion in rental revenue, more than doubling....More
in Rent Talk Apr 03, 2015

Defining Your Business Can Go a Long Way

While sometimes rental operation descriptions aren’t fully defined or inclusive and many rental companies are hybrids to one degree or another, in....More
in Rent Talk Apr 01, 2015

New Efforts to Fight Equipment Theft

Yes people still steal equipment the old-fashioned way, backing up a truck to a rental center in the middle of the night, loading up with machines....More
in Rent Talk Jan 15, 2015

Chris Watts Prepared Well for Sunstate CEO Role

Sunstate Equipment has for decades been one of the most admired companies in the equipment rental industry and deservedly so....More
in Rent Talk Dec 11, 2014

The Multi-Family Trend

I’ll never forget buying my first house. I’ve lived there for 20+ years. It was the first house I bought and I’m still there although considering....More

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