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by Michael Roth Apr. 22, 2013

The Impressive Things about Bauma

I just returned from the Bauma trade fair in Germany. It’s the third time I’ve attended it and I’m even more awestruck than the previous times and I’....More
by Michael Roth Sep. 13, 2012

Synergies with Oilfield Rental

I was most intrigued by a small news story that a lot of people probably didn't notice: Canadian Equipment Rental Fund, or CERF, which owns 4-Way....More
by Michael Roth Jun. 4, 2012

The Crisis is Still a Crisis in Spain

I am traveling in Spain for a dealer conference organized by Manitou for Manitou, Gehl and Mustang dealers the world over. Also attending are a....More
by Michael Roth Feb. 16, 2012

Good News in New Orleans

It was a nice change walking around the Rental Show in New Orleans last week and seeing and hearing a far more optimistic rental industry than we've....More
by Michael Roth Jan. 3, 2012

M&A Market Heats Up with December Surprises

A lot of people were taken by surprise recently waking up to the news that United Rentals was acquiring RSC. In a conceptual sense, it wasn't....More
by Michael Roth Nov. 23, 2011

Showcase Fills a Niche

The Lift and Access Showcase event, held recently in Scottsdale, Ariz., was essentially the first trade show in North America exclusively devoted to....More
by Michael Roth Oct. 4, 2011

A Tier 4 Move by Komatsu

It is going to be a new era in equipment with the coming advent of Tier 4 Interim and then Tier 4 final engines, with equipment modified to....More
by Michael Roth Aug. 25, 2011

Don't Jump Out the Window Yet

It was 1929. Twelve million people were out of work; 12,000 people became unemployed every day; 20,000 companies had gone bankrupt; 1,616 banks went....More
by Michael Roth Aug. 8, 2011

The Man Who Never Sits Still

Pat Olney once said he gets nervous if he's in one country longer than a week. The Canadian-born Olney, for those who don't recognize the name, is....More
by Michael Roth Jun. 20, 2011

Boom Times in California?

Since I live in California and people around the country are always asking me about the California economy, I thought I'd pass along some interesting....More
by Michael Roth Jun. 16, 2011

The Master Consolidator is on the Move Again

I anticipate acquisition activity will be strong over the next few months. This week Volvo Rents and Delta Rigging & Tools made acquisitions; a week....More
by Michael Roth May. 18, 2011

The RER 100 Turns 25!

The RER 100, which will be released next week, showed, to quote RSC's CEO Erik Olsson — and a nod to Charles Dickens — a tale of two halves. Most of....More
by Michael Roth Apr. 29, 2011

Is Social Media Worth the Effort?

Why should you bother with social media? One of the first things I suggest is take a look at the habits of teenagers. I have a teenage son and he....More
by Michael Roth Mar. 10, 2011

You Don't Need a Weatherman

After two very slow years at the Rental Show, it was quite a different story this time around. The attendance numbers have yet to be released as we....More
by Michael Roth Feb. 22, 2011

A 17 Percent Gain is Good News

So far in 2011 the news I'm hearing from most rental people has been pretty good. I'm looking forward to taking the pulse of the industry at the....More
Contributors

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Brandey Smith

Brandey Chewning Smith joined RER magazine in 2001 as managing editor. Since then she has written thousands of articles covering the rental equipment industry, and its people, products, events and...
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