Most Recent Blog Posts

Apr 03, 2015

Defining Your Business Can Go a Long Way

While sometimes rental operation descriptions aren’t fully defined or inclusive and many rental companies are hybrids to one degree or another, in....More
Apr 01, 2015

New Efforts to Fight Equipment Theft

Yes people still steal equipment the old-fashioned way, backing up a truck to a rental center in the middle of the night, loading up with machines....More
Jan 15, 2015

Chris Watts Prepared Well for Sunstate CEO Role4

Sunstate Equipment has for decades been one of the most admired companies in the equipment rental industry and deservedly so....More
Dec 11, 2014

The Multi-Family Trend21

I’ll never forget buying my first house. I’ve lived there for 20+ years. It was the first house I bought and I’m still there although considering....More
Sep 22, 2014

Anticipate the Need8

Have you heard the now over-used cliché phrase that every company wants to “exceed customers’ expectations?” It completely....More
Jun 25, 2014

It Takes a Time and Collaboration to Reach 20 Million6

Designing the engine to reduce the required emissions and work just as well if not better than ever is one challenge. Getting it to fit the machines....More
Mar 28, 2014

In Airplanes and Aerial Work Platforms, Safety is Key5

Whether an aerial work platform goes up 180 feet, 185 feet, or 12 feet, safety is paramount....More
Jan 07, 2014

The Platinum Equity-Volvo Rents Acquisition DECODED4

As the second mega-transaction announced within the rental industry in the past 24 months (remember the United-RSC merger in December, 2011?), the....More
Nov 11, 2013

Creators and Inventors31

One of the true innovative pioneers of the rental industry, John Doran, passed away this past weekend. You can read our obituary at: http://rermag....More
Oct 23, 2013

Don’t Hire Cowboys5

As I write this I’m sitting at Gate B6 in Chicago’s O-Hare Airport waiting for my return flight to Kansas City. I’ve spent the....More
Aug 15, 2013

Dog Fridays and Memories of Tim46

The first time I met Tim Novoselski was my third interview before being hired as managing editor of RER. The then editor, Chris, said I was to have....More
Jul 15, 2013

If You’re Going to Have a Phone, Use it Right1

I’m working on an article about current business conditions in the rental market and having gotten into the habit over the past year or so of....More
Apr 22, 2013

The Impressive Things about Bauma

I just returned from the Bauma trade fair in Germany. It’s the third time I’ve attended it and I’m even more awestruck than the previous times and I’....More
Sep 13, 2012

Synergies with Oilfield Rental236

I was most intrigued by a small news story that a lot of people probably didn't notice: Canadian Equipment Rental Fund, or CERF, which owns 4-Way....More
Jun 04, 2012

The Crisis is Still a Crisis in Spain

I am traveling in Spain for a dealer conference organized by Manitou for Manitou, Gehl and Mustang dealers the world over. Also attending are a....More

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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