Most Recent Blog Posts

Sep 22, 2014

Anticipate the Need

Have you heard the now over-used cliché phrase that every company wants to “exceed customers’ expectations?” It completely....More
Jun 25, 2014

It Takes a Time and Collaboration to Reach 20 Million

Designing the engine to reduce the required emissions and work just as well if not better than ever is one challenge. Getting it to fit the machines....More
Mar 28, 2014

In Airplanes and Aerial Work Platforms, Safety is Key

Whether an aerial work platform goes up 180 feet, 185 feet, or 12 feet, safety is paramount....More
Jan 07, 2014

The Platinum Equity-Volvo Rents Acquisition DECODED

As the second mega-transaction announced within the rental industry in the past 24 months (remember the United-RSC merger in December, 2011?), the....More
Nov 11, 2013

Creators and Inventors

One of the true innovative pioneers of the rental industry, John Doran, passed away this past weekend. You can read our obituary at: http://rermag....More
Oct 23, 2013

Don’t Hire Cowboys

As I write this I’m sitting at Gate B6 in Chicago’s O-Hare Airport waiting for my return flight to Kansas City. I’ve spent the....More
Aug 15, 2013

Dog Fridays and Memories of Tim

The first time I met Tim Novoselski was my third interview before being hired as managing editor of RER. The then editor, Chris, said I was to have....More
Jul 15, 2013

If You’re Going to Have a Phone, Use it Right

I’m working on an article about current business conditions in the rental market and having gotten into the habit over the past year or so of....More
Apr 22, 2013

The Impressive Things about Bauma

I just returned from the Bauma trade fair in Germany. It’s the third time I’ve attended it and I’m even more awestruck than the previous times and I’....More
Sep 13, 2012

Synergies with Oilfield Rental

I was most intrigued by a small news story that a lot of people probably didn't notice: Canadian Equipment Rental Fund, or CERF, which owns 4-Way....More
Jun 04, 2012

The Crisis is Still a Crisis in Spain

I am traveling in Spain for a dealer conference organized by Manitou for Manitou, Gehl and Mustang dealers the world over. Also attending are a....More
Feb 16, 2012

Good News in New Orleans

It was a nice change walking around the Rental Show in New Orleans last week and seeing and hearing a far more optimistic rental industry than we've....More
Jan 03, 2012

M&A Market Heats Up with December Surprises

A lot of people were taken by surprise recently waking up to the news that United Rentals was acquiring RSC. In a conceptual sense, it wasn't....More
Nov 23, 2011

Showcase Fills a Niche

The Lift and Access Showcase event, held recently in Scottsdale, Ariz., was essentially the first trade show in North America exclusively devoted to....More
Oct 04, 2011

A Tier 4 Move by Komatsu

It is going to be a new era in equipment with the coming advent of Tier 4 Interim and then Tier 4 final engines, with equipment modified to....More
Contributors

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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