Despite the degree of consolidation in the equipment rental industry, it’s always encouraging to see the still vibrant regional independent companies out there and Aaction Rents, based in Windsor, Calif., is one of them. Aaction is not a cookie-cutter rental company where one size fits all, and Aaction is very much part of the unique communities in and around Sonoma County, north of San Francisco, although general manager Ken Dern is a transplanted Southern Californian. President John ...
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