Michael Roth

Michael
Roth
Editor,
Penton Media
Articles
Power Rentals: It's All in the Prep 
The power generation rental market is one of the equipment rental industry’s fastest growing niches.
Storm Season Reminds Rental Companies to be Prepared 
Disaster planning is in the customers’ own best interests, as well as yours, from a business perspective.
Creating a Value Proposition to Energy Markets 
The burgeoning energy rental business is obviously a huge driver for the equipment rental market and companies in that business are likely to want to rent just as much as contractors in traditional construction.
Interviews with Rental Software Manufacturers: The Real Winner is the Customer  3
RER spoke with several rental software producers about their latest technology, rental companies’ ability to absorb and use it, and what breakthroughs lie ahead.
Service on Demand  1
With more competition, rental customers expect faster response, more communication and remote diagnosis. Now!
Being Prepared and Eliminating Breakdowns 
Rental people interviewed for this month’s cover story pointed out that contractors are more squeezed than in the past. Budgets are tighter, deadlines are more exacting. Now more than ever, they can’t afford downtime.
20 Million Engines and Four New CEOs  2
In the weeks leading up to press time, four major rental companies have named new CEOs.
Interviews with Aerial Equipment Manufacturers: Engineering Marvels  2
RER asked Skyjack president Brad Boehler and Terex AWP’s senior director of marketing and product management Karen Stash for their insights into product development, safety trends and future industry growth.
RER 100: Top Rental Equipment Companies of 2013
The RER 100 tops $15.4 billion in a record year, as a continued growth cycle appears probable.
Change and Growth for the RER 100 
The year 2013 proved to be a strong year in the equipment rental business and 13 a fairly lucky number for most
The Will to Measure and Improve 
This month’s cover story by Gary Stansberry brings up some important points about measuring performance in a variety of areas. If you can measure it, you can improve it.
In Airplanes or AWPs, Safety is Essential
Whether an aerial work platform goes up 180 feet, 185 feet, or 12 feet, safety is paramount, and that’s why every March issue we devote a cover story to aerial safety.
For Rental Companies, Safety is Everything  1
RER interviewed a number of rental companies about their aerial safety practices, including NES Rentals, Sunbelt Rentals and Metrolift. Here’s a look at what those companies are doing to ensure safety at the rental center and on the jobsite.
Bomag Breaks Ground on Future U.S. Headquarters in South Carolina
Bomag Americas held a groundbreaking ceremony in Ridgeway, S.C., on the site of what will be the manufacturer’s new North American headquarters. The new 127,600-square-foot facility will house 107,100 square feet of parts warehousing and machine assembly area along with 20,500 square feet of office space.
Ahern and Snorkel’s New World  3
Not only has Don Ahern defeated a hostile takeover effort and brought Ahern Rentals out of bankruptcy, he and his group are also bringing aerial maker Snorkel back to life.
Innovative Product Award

The Rental Equipment Register Innovative Product Award honors excellence in new product development in the equipment rental industry.

This prestigious award showcases the most innovative product introduced between August 1, 2013, and July 31, 2014, and recognizes the talent and commitment of the people involved in every aspect of development, from concept through sales.

Entries must be postmarked or submitted by October 1, 2014.

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