Michael Roth

Michael
Roth
Editor,
Penton Media
Articles
Interviews with Rental Software Manufacturers: The Real Winner is the Customer  1
RER spoke with several rental software producers about their latest technology, rental companies’ ability to absorb and use it, and what breakthroughs lie ahead.
Service on Demand 
With more competition, rental customers expect faster response, more communication and remote diagnosis. Now!
Being Prepared and Eliminating Breakdowns 
Rental people interviewed for this month’s cover story pointed out that contractors are more squeezed than in the past. Budgets are tighter, deadlines are more exacting. Now more than ever, they can’t afford downtime.
20 Million Engines and Four New CEOs 
In the weeks leading up to press time, four major rental companies have named new CEOs.
Interviews with Aerial Equipment Manufacturers: Engineering Marvels  1
RER asked Skyjack president Brad Boehler and Terex AWP’s senior director of marketing and product management Karen Stash for their insights into product development, safety trends and future industry growth.
RER 100: Top Rental Equipment Companies of 2013
The RER 100 tops $15.4 billion in a record year, as a continued growth cycle appears probable.
Change and Growth for the RER 100 
The year 2013 proved to be a strong year in the equipment rental business and 13 a fairly lucky number for most
The Will to Measure and Improve 
This month’s cover story by Gary Stansberry brings up some important points about measuring performance in a variety of areas. If you can measure it, you can improve it.
In Airplanes or AWPs, Safety is Essential
Whether an aerial work platform goes up 180 feet, 185 feet, or 12 feet, safety is paramount, and that’s why every March issue we devote a cover story to aerial safety.
For Rental Companies, Safety is Everything  1
RER interviewed a number of rental companies about their aerial safety practices, including NES Rentals, Sunbelt Rentals and Metrolift. Here’s a look at what those companies are doing to ensure safety at the rental center and on the jobsite.
Bomag Breaks Ground on Future U.S. Headquarters in South Carolina
Bomag Americas held a groundbreaking ceremony in Ridgeway, S.C., on the site of what will be the manufacturer’s new North American headquarters. The new 127,600-square-foot facility will house 107,100 square feet of parts warehousing and machine assembly area along with 20,500 square feet of office space.
Ahern and Snorkel’s New World  3
Not only has Don Ahern defeated a hostile takeover effort and brought Ahern Rentals out of bankruptcy, he and his group are also bringing aerial maker Snorkel back to life.
Ahern Brings Energy and Capital to Snorkel 3

When Ahern Rentals was going through its Chapter 11 process, I heard from a number of detractors who predicted the end for the North American rental industry’s largest family-owned rental company, or I should say the end of Ahern’s controlling ownership in the company he created.

Better Days  2
Although booms and bubbles don't seem to be on the horizon — except in some oil-producing areas — 2014 looks upbeat for most rental companies and their customers.
The Rental Economy is a Different Reality

This month’s cover story, beginning on page 14, presents a forecast for 2014 from the point of view of rental companies. It’s not an overall view of the economy because that is something completely different.

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