Michael Roth

Michael
Roth
Editor,
Penton Media
Articles
Going Higher More Efficiently 
Aerial work platform manufacturers talk about most effective new technology, safety factors, growing the aerial market, alternative fuels and more.
The Paperless Rental World 
As the world becomes increasingly mobile and paperless, the opportunities to enhance efficiencies are boundless. Here software makers discuss new trends, what rental customers overlook, enhancing delivery and fleet efficiencies and more.
Innovative Product Awards 2015: Honorable Mentions  1
Just because these products didn’t win awards doesn’t mean they are any less innovative than those that did. They just didn’t get as many votes from our particular panel. We’ll be showcasing more in the months to come. Check them out!
40 Aerial Safety Tips  3
Experts from the AWP rental industry offer tips they’ve found important over the years.
The Boutique Rental Company  18
With its unique niche featuring named atrium lifts and job set-up capabilities, the simple, human touch works wonders for Fagan High Reach.
Innovative Product Awards 2015: Category Winners  2
The 2015 Innovative Product Award top prize winners weren’t the only recipients of support from the panel of voters. Here are the 13 other category winners, some of which came fairly close to scoring the top prizes.
RER's 2015 Innovative Product Awards  4
Reachmaster’s Bibilift, Point-of-Rental Software’s Contract Fulfillment and Manitou’s MRT 3255 Privilege Plus rotating telescopic handler top this year’s Innovative Product Awards.
Revisiting Tier 4  3
How are Tier 4 engines doing in the real world? And where are engines going next?
Xylem: Pumping the Panama Canal 
The Panama Canal Authority needed to fill a set of basin locks with 1.7 billion gallons of water. Xylem knew what to do.
Power Rental Proposition  3
Rental power is not just sending equipment when the lights go out. It’s all about having a plan.
Rentals on the LEED-ing Edge  3
How American Rentals had to comply with a new level of standards.
RER 100 Tops $17.7 Billion 1
Rental Equipment Register (RER) has released the new RER 100 and the total rental volume of the 100 companies was $17.728 billion, a 15-percent increase compared to last year’s RER 100 total.
RER 100: Top Rental Equipment Companies of 2014 5
A 15-percent rental volume growth for the leading rental companies is evidence of a lasting upswing.
RER 100: The RER 100’s Top 10 Over Time 1
The top 10 of the RER 100 increased $15.6 million in 2014, the biggest increase since 2011.
RER 100: Total Rental Revenue, 2000-2014
The RER 100 grew 15 percent in 2014, the biggest increase since 2011.

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