Michael Roth

Michael
Roth
Editor,
Penton Media
Articles
Rental Technology Gallery 2
The latest rental industry software reflects the need for mobility, immediate access to information and quick analysis as well as interdependence with other systems.
2014 Innovative Product Award Winners
Innovative Product Awards 2014 Gallery
A Year of Innovation: It was a strong year of entries for RER’s annual Innovative Product Award, with some of the closest balloting in the award’s history. And the Gold winner is Point-of-Rental Systems’ CLOUD. Check out our Gold, Silver and Bronze Winners.
Year of Innovation: The Innovative Product Award 
It was a strong year of entries for RER’s annual Innovative Product Award, with some of the closest balloting in the award’s history. Three machines – two from rental industry veterans and one from a newcomer – came out on top.
A Strong Year for Innovation 
It has been an interesting year for innovation in machines for the equipment rental industry and you’ll have a chance to read about the items entered into RER’s annual Innovative Product Award over the next few issues.
Looking at data in Acme Lift’s war room.
Acme Lift: Behind the Scene
Focusing on ultra-large aerial work platforms and telehandlers, while renting only to rental companies, Acme Lift serves a unique niche.
Re-Rental's Wild Bunch 
Focusing on ultra-large aerial work platforms and telehandlers, while renting only to rental companies, Acme Lift serves a unique niche.
Niches Can Lead to Riches 
The right niche can be important in the rental business; generator manufacturers open up R&D efforts.
Interviews with Generator Manufacturers: Beyond Tier 4  1
As Tier 4 becomes reality, generator manufacturers are able to drive the industry forward by focusing on performance issues.
Latest Rental Industry Software Reflects Need for Mobility, Interdependence  5
Lightning-fast speed. Easy e-commerce capability. Real-time performance monitoring. Social media transactions. Business intelligence on demand. YouTube channels. Thorough online training. Increasing uptime and wrench time. Business modeling for the future. Servicing from remote locations.
Power Rentals: It's All in the Prep 
The power generation rental market is one of the equipment rental industry’s fastest growing niches.
Storm Season Reminds Rental Companies to be Prepared 
Disaster planning is in the customers’ own best interests, as well as yours, from a business perspective.
Creating a Value Proposition to Energy Markets 
The burgeoning energy rental business is obviously a huge driver for the equipment rental market and companies in that business are likely to want to rent just as much as contractors in traditional construction.
Interviews with Rental Software Manufacturers: The Real Winner is the Customer  1
RER spoke with several rental software producers about their latest technology, rental companies’ ability to absorb and use it, and what breakthroughs lie ahead.
Service on Demand  2
With more competition, rental customers expect faster response, more communication and remote diagnosis. Now!
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Rental Rate Guide 2014

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