Brandey Smith

Managing Editor,
Penton Media
RER 2013 Innovative Product Award
The Winning Tradition Continued  12
RER names 2013 Innovative Product Award Winners in the Compressors/Air tools, Computer software, Earthmoving equipment, Engines/Power sourcing, and Material handling categories.
Genie SX-180 boomlift
Raising the Super Boom: RER Announces 2013 Innovative Product Awards  1
Terex Aerial Work Platforms wins this year’s Innovative Product Award with the highest-reaching self-propelled boomlift ever engineered.
Generators Attain Foolproof Status  2

Pam Meyer, equipment sales manager, Subaru Industrial Power Products
Larry Fetting, general manager, global rental segment, Cummins Power Generation
Jim Siffring, generator product manager, Atlas Copco Construction Equipment
Wyatt Franks, assistant product marketing manager generators, North America, Doosan Infracore Portable Power

RER: What are some of the key features a rental generator must have?

Mobile Movement  13

Phobias are common and numerous. Agoraphobia is the fear of public places. Arachnophobia is the fear of spiders. Ever heard of Nomophobia? Nomophobia, or “no mobile phobia,” is a real modern-day disorder described as the fear of being out of mobile phone contact. Humans have become so reliant on mobile phones and tablet devices for instant connectivity and access to information that a new phobia has developed from the fear of being without it.  

Throw Snow in Any Direction with New Zero-Turn Technology from Ariens

Ariens Co. introduces Auto-Turn steering technology for its line of Sno-Thro snow blowers, providing the first zero-turn technology available for snow removal, the company says.

RER profiles Paola, Kan.-based independent rental company Gerken Rent-All.
Family Ties  1

The rental industry tends to be something of its own community — the kind of business where owners and employees know the owners and employees at other rental businesses in surrounding areas.

Unfavorable Weather Slows Start of Second Quarter, Baird/RER Rental Survey Shows  16

Poor weather in the Midwest and Northeast regions of North America delayed the start of the normal spring construction season, resulting in a 5.8-percent year-over-year rental revenue decline in the second quarter of 2013, the latest 2013 Baird/RER rental equipment survey showed. This was a decline from last quarter’s 6.7-percent year-over-year rental revenue increase. Average rental revenue increased more for big iron equipment in the second quarter with a 6.2-percent leap, showing more steady growth.

RER profiles Kansas City independent rental company Platte Rental & Sales.
Opportunity Builds a Business  216

Ashley Pouche started working when he was seven years old.

Toro 36-inch Power Broom
Toro 36-inch Power Broom Cleans Up on Rentals

Toro introduces a new 36-inch rotary Power Broom to the rental market. Designed to deliver precise control to its operator, the durable rotary broom is suited for snow and debris removal as well as power raking.

Case DV Series asphalt rollers
Drum Roll Please: Case Introduces DV Series Asphalt Rollers 42

Case Construction Equipment introduces its next generation of asphalt compaction equipment with an updated line of small, double-drum asphalt rollers. The new DV Series — the DV23, DV26, DV36 and DV45 — combines a compact size, maneuverability and visibility, with the same control features found in heavy asphalt rollers, the maker says.

RER Product Spotlight April 2013
Product Spotlight: Focus on Skid-Steer Loaders, Engines and Trailers

This month RER focuses on skid-steer loaders, engines, and trailers from Terex, Bobcat, Vermeer, Gehl, John Deere, Subaru, Honda, Bri-Mar, CobraNeck and more

Husqvarna DXR 270
Husqvarna’s New DXR 270 Demolition Robot Offers Adaptability 1

Husqvarna introduces its DXR 270 demolition robot, which is suited for both indoor and outdoor work. Developed with the user in mind, the DXR 270’s new outriggers provide a wider footprint, which increases stability and accommodates a greater workload.

SpiderRail Guardrail System Provides Temporary Fall Protection Solution for Rental 57

Spider, a division of SafeWorks LLC, launches its SpiderRail temporary, non-penetrating guardrail system used to protect workers from fall hazards in the restoration, new construction and process industries.

Make Safety Click: Promote Use of Fall Protection Equipment with Aerial Equipment Rentals 46
Awareness of all the safety measures necessary for the safe and proper use of aerial equipment continues to gain attention and adherence in the industry.
New Stihl Rock Boss Concrete Cutter Cuts Deep 9
Stihl introduces the first professional concrete cutter of its kind, the company said, designed for plunge cuts, shaping square corners and cutting concrete pipes in trenches, cinder blocks, masonry bricks, asphalt and soft stone.
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