Grand Rapids, Mich.-based Kawasaki Engines and Power Products has launched a new Web site for consumers. The updated kawpowr.com (with its sitelet mykawasakiengine.com) reflects the brand image the company introduced in early 2005 and the tagline supporting the Kawasaki Engine line: “The Critical Component.” The new site communicates the message dealers and consumers now see in advertising and in dealerships.

Kawasaki’s site gives a wide breadth of information to consumers, both landscaping professionals and homeowners who want professional-quality equipment. Kawpowr.com is designed to be easy to navigate, delivering product information on engines and the entire Kawasaki handheld Power Products line. Its sitelet mykawasakiengine.com serves as an education resource for engines and lawnmowers.