Crow River Rental, based in Elk River, Minn., is changing its name and location this week, the Elk River Star News reports. The company will now be known as Grand Rental Station, reflecting its membership in the Grand Rental Station cooperative.

Crow River officials said the company had considered the name change in the past but took the opportunity to change with the new location. Its previous facility, located in Crow River, a suburban area in the northwestern Twin Cities, will be demolished for highway improvements.

The new facility is 3,500 square feet, compared to 2,000 at its previous location.