Briggs Equipment last week reached a deal with Qualcomm Inc. to outfit its entire heavy equipment rental fleet with Qualcomm’s GlobalTRACS equipment management software, which collects, manages and transmits equipment operating status and location data through a Web-based application. The data can also be integrated into existing back-end business software systems.

“In the equipment rental industry, being able to track utilization hours is absolutely crucial to running a successful business,” said Homer Denning, Briggs president. “By deploying the GlobalTRACS solution to our entire fleet, we will be able to maintain our equipment at regular intervals to prevent unnecessary downtime and manage our service contracts more efficiently, which directly translates into cost reduction and better service for our customers.”

San Diego-based Qualcomm is a leader in developing innovative digital wireless communications products and services. It has shipped more than 523,000 mobile systems to businesses in about 40 countries on four continents.

Dallas-based Briggs Equipment is No. 14 on the RER 100. It has 37 branches.