Brian Alm has retired as editor of Rental Management after 10 years at the helm of the American Rental Association’s official magazine.

Before joining Rental Management in 1995, Alm had 17 years of experience on the corporate staff of Deere & Co., initially in the construction equipment division and later in corporate communications, doing annual reports and other executive-level communications projects.

Alm has founded a communications service business, Oak Heights Communications, to provide writing and consulting services to suppliers, publications and operators involved in the rental industry. Alm, who said he expects to have a Web site up by the end of August, can, in the interim, be reached at br_alm@yahoo.com.