Top Features of 2008
Measuring Efficiencies
When it comes down to it, it's all about systems. Erik Olsson knew that from years in manufacturing. No matter how good a product is, without efficiency...
A Growing Space
Tim Ford joined Genie Industries a year and a half ago as CEO, and has grown along with the company. RER editor Michael Roth had the opportunity to sit down with Ford at the ARA show, and in this candid interview with RER, Ford analyzes the company’s continuing international growth and manufacturing capability around the world....
Manage Your Capital
With the first quarter of 2008 behind us, rental industry revenue results appear mixed. The most optimistic rental operators are predicting limited growth...
Taking the long view
Location, location, location a mantra used often in business mattered much in 2007. So did inventory mix. It was not a good year in the earthmoving business,...
No Longer a Secret
Despite having more than $4.5 billion in worldwide sales in 2006, JCB has been called the best-kept secret in the United States. CEO John Patterson started...
Coping With Costs
For every equipment rental, there are at least three major players involved....
The Green Giant
This summer the exorbitant cost of fuel has been reported on by every media outlet in every medium available....
Lifts for the World
When I first walked into Riwal's headquarters in Dordrecht, Netherlands, I was told CEO Dick Schalekamp was in a meeting. I'll be glad to wait, I said....
Telematics: A 2008 Rental Odyssey
Telematics, by design, give brains to construction equipment. Intelligence is engineered into the engine and operating systems to make the equipment perform better and live longer....
More Than Just Air Compressors
Washington Air Compressor Rental Co. might be the oldest rental company in the world still doing business under its original name....
One Man Show
The RER Innovative Product Award was established in 2003 to honor excellence in new product development in the equipment rental industry....
Pursue the Diversity of Business
RER's Michael Roth recently sat down with Michael Kneeland, a 30-year rental industry veteran, for an exclusive interview about the economy, new directions at United Rentals...
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